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Digital Marketing for Schools

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THE VIRTUAL MARKETER

DIGITAL MARKETING FOR SCHOOLS
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Is your school in need of digital marketing services, support or training? Whether short-term or ongoing, The Virtual Marketer can provide the expertise and flexibility to drive your school's online success.

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STRATEGY

Having a digital marketing strategy in place as part of your school’s overall marketing plan is crucial. A successful digital strategy should be well informed, targeted and focused, but also realistic. Where to begin? Let’s create a digital plan toย ensure your school’s success!

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WEBSITE

Your school website can be a substantial investment and should therefore be making a significant contribution to your brand and Admission numbers. Let me help to improve your search engine rankings and ensure you get the largest ROI possible.

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SOCIAL

Is your school looking to get started on social media? Perhaps you’d like toย grow your online presence? Or maybe just be more effective with limited time? I’ll work with your marketing team to create a social strategy that will minimise your efforts and maximise your return.

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TRAINING

Whether it’s understanding the power of Google Analytics, learning SEO basics, familiarising yourself with social media advertising, or mastering the fine art of content marketing, I’ll provide one-on-one training for you and your team. It’s never too late to learn a new skill!

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SCHOOL MARKETING BLOGS

How to Successfully Collect and Use Parent and Pupil Testimonials

Free Online Training

LUNCH & LEARN WEBINARS

Fuel your body and your mind!
Make the most of your busy day and join me for a free digital marketing webinar during your lunch break.

Up Next:

Virtual Open Days for Schools โ€“ Creating the Best Online Experience for Parents

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TESTIMONIALS

Alta has an amazing ability to simplify and demystify the somewhat daunting world of SEO and Google PPC Advertising into a set of easy-to-follow steps and guides. Her patience, generosity of time and good humour were hugely appreciated. Our prep school is already reaping the benefits following several successful PPC campaigns without the need for costly agencies. I wouldnโ€™t hesitate to recommend her!

Bridget Torlesse Rydes Hill Prep School & Nursery

Alta is a true marketing professional and her support when launching our new website was first class. She approached our project with real clarity, assessing our requirements and providing invaluable expert advice. She was also extremely hard working, really going the extra mile to provide in-depth support quickly and positively. Finally, Alta has a very open, approachable working style and I always felt that I could contact her with questions at any time. I would not hesitate to recommend Alta.

Phillipa Scudds Canford School

From the first moment I met Alta, I knew she was special! Her approach to marketing was inspiring, both in terms of her methodology and the manner in which she executed it. Alwaysย willing to share her knowledge and lend a hand, Alta's positivity is infectious and her workย ethic unfaltering. This is someone you want on your project; she's got your back and won't restย until you've reached your destination.

Jenny Simmons Harrow School

Alta is a great speaker, her talks are always packed full of information and very useful and relevant. I look forward to her future masterclasses/ conferences. - Thank you so much Alta!

Charlotte Quinn Cranleigh School

The Virtual Marketer brings the guru to Google. Her training covers all you need to improve your digital presence and to make your website work harder. Her training is clear and to the point, helping to demystify the mechanics behind analytics. Ask her about Facebook too...a few of her tricks and you will feel like a pro. Wouldn't hesitate to recommend.

Emily Compston New Model School

Alta Justus is awesome! I met her a few years ago at a school marketing conference and was very impressed. She really knows her stuff, is always bang up to date with trends and happy to share her knowledge in a way that is easy to understand. I would recommend Alta to anyone needing marketing advice.

Hayley O'Shea Talbot Heath School

Alta at The Virtual Marketer provides a high level of SEO and digital 'know-how' which has been an invaluable support to our school. Professional, friendly and responsive, I would highly recommend her.

Nikki Reed Radley College

Alta helped us run a digital ad campaign for our Sixth Form and I could not recommend her highly enough. She has excellent digital knowledge, was very supportive and provided regular feedback. She is also a genuinely nice person to work with!

Lindsey Kavanagh St James Senior Girls' School

Alta is both knowledgeable and highly-skilled as a Digital Marketer with particular talents in websites, SEO, Social Media, copywriting and editing, technology and THE most important skill of any marketer, which is the ability to stay current with the ever-changing landscape of marketing. It's no longer good enough to get a degree and plod along in your job, you must keep current and ahead of the digital time. No one appreciates this more than Alta.

Taralyn Cox Affixxius Films

I canโ€™t speak highly enough of Alta - I have had the pleasure of working with her for many years, and can honestly say how hardworking and dedicated she is. She really cares and has a passion for what she does, which absolutely shows in the quality of her work. As a tech startup, she has helped me tremendously with getting to grips with all things social, and really cuts through the jargon so that you arenโ€™t wasting valuable time on things that donโ€™t matter - I love working with her and hope to continue to do so long into the future! Thank you Alta for being such a superstar!

Joanna Short Shorke

@digitalalta - 40 education marketers you should be following in 2017...

THE VIRTUAL MARKETER CLIENTS

EMCdigital Rowan Prep School Radley College Rydes Hill Prep School St Lawrence College Kent College, Canterbury Sir William Perkins's St James Senior Girls' School Turtl Farnborough Hill Maple Walk School Rokeby School Sherborne Prep School Learning Ladders Claremont School [/client_item]
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ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read Moreโ€ฆ

CONTACT ME

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Follow me on social media, fill out my contact form or reach me directly @

ย  alta.justus@thevirtualmarketer.co.uk

ย (44) 0742 879 2799

We all think we're so tough but sometimes situatio We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

๐Ÿ‘‰ Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

๐Ÿ‘‰ Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

๐Ÿ‘‰InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! ๐Ÿ˜Š

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
Are you looking to improve your next Virtual Open Are you looking to improve your next Virtual Open Day, Tour or Q&A? Join me next Wednesday for 30-minutes where I'll walk you through tips on promoting and delivering a polished and engaging virtual event for your prospective parents. You only have one chance to make a first impressionโ€”make it the best one possible!

17 February
12:15 - 12:45 GMT

๐—ฉ๐—ถ๐—ฟ๐˜๐˜‚๐—ฎ๐—น ๐—ข๐—ฝ๐—ฒ๐—ป ๐——๐—ฎ๐˜†๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น๐˜€ โ€“ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—•๐—ฒ๐˜€๐˜ ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐—ฒ๐—ป๐˜๐˜€

๐Ÿ‘‰ Register at: https://thevirtualmarketer.co.uk/webinars/ 
or via the link in my bio.

See you there! 

#virtualevents
#virtualopendays
#opendays
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitalmarketingtraining
#digitalmarketingservices
#digitalmarketingagency
Stories are proving to be such an effective market Stories are proving to be such an effective marketing tool, even LinkedIn has gotten in on the action! Below are 5 reasons why you should make Stories a part of your school's social media strategy:

1)  Increase your school visibility โ€“ Stories appear at the top of your feed allowing new and existing parents to find you.

2) Improve engagement with parents โ€“ stats show that Stories are where people engage the most - and not just from existing Followers.

3) Repurpose your  school blogs โ€“ Stories are a great place to repurpose content. Turn a blog into a talking-head video and cover the highlights.

4) Stories for advertising โ€“ utilise Story ads for their reach and targeting capabilities, not to mention those valuable links.

5) Stay top of mind โ€“ according to IG, one in five Stories gets a message from a viewer. That could be you!

Those are just a few of the reasons that come to mind for me. If you use Stories for your school marketing, how do you feel it benefits you the most? ๐Ÿค”

#instagramstories
#stories
#socialmediamarketing
#schoolmarketing
#educationmarketing
#studentrecruitment
#digitalmarketing
#strategicmarketing
#tuesdaytip
#vmdigitaltips
It seemed appropriate with Storm Darcy bringing he It seemed appropriate with Storm Darcy bringing heavy snow and winds that I share a snow inspired quote โ„ It's so true, advice is always so much more appreciated when delivered gently. Much like the snow 'storm' that's happening in Weybridge at the moment โ„๐Ÿ˜‚ Hope you're staying warm and safe wherever you are! โ„โ„

#mondaymood
#mondaymotivation
#snowday
By now each of you will have experienced some form By now each of you will have experienced some form or another of a Virtual Open Day. So how can you improve upon it? From the platforms you use, the channels you promote on, the event itself, and following-up with parents, Iโ€™ll provide tips on how you can create the best virtual event experience for your parents and for yourselves!

Join my next 30-minute #lunchandlearn webinar on the 17th February at 12:15 GMT.

๐—ฉ๐—ถ๐—ฟ๐˜๐˜‚๐—ฎ๐—น ๐—ข๐—ฝ๐—ฒ๐—ป ๐——๐—ฎ๐˜†๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น๐˜€ โ€“ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—•๐—ฒ๐˜€๐˜ ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฎ๐—ฟ๐—ฒ๐—ป๐˜๐˜€

๐Ÿ‘‰ Register at: https://thevirtualmarketer.co.uk/webinars/ or via the link in my bio.

See you there! ๐Ÿ‘
Have you ever been asked for a 1.91:1, 16:9 or 4:5 Have you ever been asked for a 1.91:1, 16:9 or 4:5 size image and wondered what the *bleep* that actually means? You're not alone! If you're doing any social media advertising you know that multiple sizes of your photos are necessary for the various ad placements. These free templates from Facebook take out all the guesswork in creating your ads, providing the exact aspect ratio of your photos for each ad placement! Simply download the PDFs, open them in Photoshop and drop your images in for the perfect photo sizes. Easy peasy.

https://www.facebook.com/business/help/103816146375741

(If you go to https://www.instagram.com/thevirtualmarketer/ online it's easier to copy and paste the above link into a browser.)

If you're using Canva for your artwork check out the aspect ratio calculator I use and create your own custom size template to reuse whenever you need it: https://calculateaspectratio.com 

#tuesdaytip
#vmdigitaltips
#socialmediaadvertising
#digitaladvertising
#socialmedia
#educationmarketing
#schoolmarketing
#worksmarter
Life is a continuous journey, with both successes Life is a continuous journey, with both successes and failures only temporary states. It really does take courage to push forward when, at times like these, it feels as though you're taking two steps forward and one step back. Sometimes you need to dig deep just to find the strength to keep moving. But keep moving. One day you'll look back and embrace all the failures that have been the making of your success. I guarantee it ๐Ÿ™ 

#mondaymood
#keepstrong
#youcandothis
#dontgiveup
#digitalmarketing
#schoolmarketing
#independentschools
#privateschools
It may not always feel like it, but you really are It may not always feel like it, but you really are in control of your time. Even as a school marketer you CAN decide how you manage your time and what you focus on. Don't let your workload and stress make you forget that. Push for what's important to you in your work life and in your personal life write down your goals and make them happen! 2021 is a whole new year .. how do you want to spend your time?? ๐Ÿ•™

๐ŸŒžโ›„

#mondaymotivation
#mondaymood
#mondayvides
#positiveaffirmations
#snowdayโ›„
#schoolmarketing
#educationmarketing
#digitalmarketing
Is it just me this morning ...? ๐Ÿฅฑ๐Ÿคชโ˜•โ˜•โ˜• Is it just me this morning ...? ๐Ÿฅฑ๐Ÿคชโ˜•โ˜•โ˜• Happy Friday everyone! Here's to a glorious sunny weekend ahead ๐Ÿ˜Š๐ŸŒž

#tgif 
#fridayfeeling
#workhardplayharder
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