I think this can apply to a lot of us. We think we can do it all but are disappointed when it doesn't turn out as planned. The fact is we can't do everything perfectly (in fact, NOTHING can ever be done perfectly!). If something is beyond your capability or workload, that's what help is for. Don't be afraid to push back and remind your boss/line manager/head of the consequences of trying to do it all. Asking for help is not a sign of weakness, it's sometimes just facing reality. You work hard, you deserve the support! 😊

#mondaymotivation #mentalhealthmatters #schoolmarketing #educationmarketing #digitalmarketing
If you're a lover of podcasts like myself you'll want to add this brilliant new education podcast from Full Circle Education Consultancy to your list! In The Eduvators debut episode, you'll get fantastic insight into the world of online schooling from Tom Crombie, Founder and CEO of @myonlineschooling. Grab a cuppa and have a listen. It's definitely worth your time! Well done Angela 👏🏻

Check out episode #1 here: https://www.buzzsprout.com/1770341

#fridayfollow #podcast #educationmarketing #educationindustry #onlineschool
Confused about iOS14 and Facebook advertising? Don't worry, you're not alone! Join me for my next 30-minute webinar and learn all that you need to ensure your school advertising account is set up correctly and ready to deliver 👍

26 May
12:15 - 12:45 BST

👉 Register via the link in my bio or at
https://thevirtualmarketer.co.uk/webinars

See you then!

#digitalmarketing #digitaladvertising #facebookadvertising #ios14 #schoolmarketing #educationmarketing #wednesdaywisdom
I love this quote 😊 Not only did it make me laugh this morning but its message was applicable just now when a client reached out about a discrepancy between stats another agency had reported and what was showing up in their own Google Analytics. If it was their word against data's which would you choose? Sure, numbers don't always align perfectly in Google but I'd still be leaning towards my website stats. Whomever you advertise with, they should always be adding tracking to your ads to ensure your traffic and conversions are correctly reported by Google. Don't let them bamboozle you with numbers if they can't back them up with data. And that's all I have to say about that ... 😜

#googleanalytics #digitaladvertising #digitalmarketing #schoolmarketing #digitalmarketingforschools
Did you know you can segment your audiences in Google Analytics for Persona Profiling? For instance if you're creating a profile for your website visitors from X location, you can create a segment that would allow you to see data that's specific to them: 

👉 their age
👉 their gender
👉 the language they speak
👉 the devices they use
👉 their interests
👉 what they're looking to purchase (including education!)
👉 how they've converted on your website

To create a segment by location, simply log into your Google Analytics, select a report (say your Demographics), click the Add Segment at the top of the report, click New Segment and enter your location. You can use this segment when looking at all your reports to get data that's unique to visitors from this location only. Very powerful, especially for your international audiences!

#tuesdaytip
#vmdigitaltips
#digitalmarketingtips
#digitalmarketing
#googleanalytics
#datadrivenmarketing
#schoolmarketing
#educationmarketing
#digitalmarketingtraining
#digitalmarketingagency
It's Monday and I'm loving it! 😍 I hope you're having a fantastic day as well 👍

#mondaymotivation
#mondaymood
#mondayvibes
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitalmarketingagency
Welcome back school marketers! I hope everyone had a fantastic break. It's always great to have a rest but if you're feeling anything like me today, you're feeling a little anxiety mixed in with the excitement. So today's post is a reminder (from my amazing friend @kathyinto) that we all have the power to make our day better.  The way we look at things changes the world around us, so create the day/week you want. You have the power! 🌞🌷

#mondaymotivation
#mondaymood
#wellbeing
#schoolmarketing
#educationmarketing
#digitalmarketing
*WEBINAR ALERT* Take advantage of the bit of 'quiet' time you're having at school to improve your digital marketing skills and increase your ROI. If you're at home, plug your headphones in, grab a cuppa and tune the kids out for 30 minutes. Win-win 😁 

👉🏻𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐜𝐡𝐨𝐨𝐥𝐬: Maximising Your Google Analytics Insights

👉🏻 𝟏𝟒 𝐀𝐩𝐫𝐢𝐥, 12:15-12:45 BST

👉🏻 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 via my link in bio or at https://thevirtualmarketer.co.uk/webinars/

#googleanalytics
#strategicmarketing
#digitalmarketing
#timemanagment
#educationmarketing
#schoolmarketing
#digitalmarketingforschools
#digitalmarketingtraining
#wednesdaywisdom
Did you know Google scans the internet for events to share? One way to gain added exposure for your school events is to add special coding to your webpage. Equally, you can share your Open Day or other events on any website that regularly lists events. A few options would include:

👉🏻 Facebook
👉🏻 Eventbrite
👉🏻 Evensi

Even your local online paper or magazine that lists events will be picked up: https://www.sussexliving.com/calendar/

Getting your event picked up by Google means more exposure and more registrations for your school and event. There are plenty of free places to list your school events so why not do a search today!👍

#tuesdaytip #vmdigitaltips #digitalmarketing #schoolmarketing #educationmarketing #studentrecruitment #opendays
Switching off can be the hardest part of being a school marketer. So take advantage of this term-break, whether you're working or not, and make self-care a priority. Not only have you worked hard and deserve it, but you'll come back with renewed energy and enthusiasm. Give yourself permission to pause today.. and I think I'll do the same 🧘‍♀️😊

#mondaymotivation 
#mondaymood 
#selfcare
#termbreak 
#schoolmarketing 
#educationmarketing 
#digitalmarketing
Does your school have good news or an update you'd like to share? Spread the word faster and further by getting your staff on board!
 
Learn more here: https://www.linkedin.com/help/linkedin/answer/106886/use-employee-notifications-on-linkedin-pages?
 
 
#tuesdaytip 
#vmdigitaltips 
#schoolmarketing #educationmarketing #digitalmarketing #socialmediamarketing
Digital marketing is so much more than just having a school website—and it's always evolving! You may be one of those schools that's lucky enough to have a waiting list, but does Apple ignore digital marketing because their products sell out immediately? They sell out BECAUSE they utilise all the digital platforms!
 
☆ Digital Advertising
☆ Media Marketing
☆ Search Engine Optimisation
☆ Email Marketing
☆ Content Marketing
☆ Video Content
☆ Mobile Marketing
 
Of course, that's not a list of every digital channel out there, but how does your school's list look in comparison? Are you still relying solely on word-of-mouth (NOT to discredit that) and print advertising? If we've learned anything from our current situation, we've learned where our audience is...
 
 
 
#mondaymotivation #schoolmarketing #schooladmissions #digitalmarketing #digitalmarketingtraining #digitalmarketingagency
Would you like to test the #digitaladvertising waters but your budget is a little sparse? Then I'd suggest you give Google Display ads a go! Display ads are a great option for your school to expand your brand reach and remarket to those who've previously visited your website. And typically they're much lower than Facebook CPC (cost-per-click). With so much competition online at the moment, even running a small on-going Display campaign is better than nothing. Don't think you can't compete..!

⭐⭐⭐⭐

#digitaladvertising
#googleads
#studentrecruitment
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitaladvertisingagency
#tuesdaytip
#vmdigitaltips
Happy International Women's Day to all the amazing, talented, independent and strong women out there! Here's to celebrating how far we've come and to lifting each other to new heights 🥂 We've got this! 💪 👭

(Animated graphic by @libbyvanderploeg. Check out more of her brilliant art @ https://www.libbyvanderploeg.com/ )

#internationalwomensday #womensupportingwomen #womeninbusiness #schoolmarketing #educationsector #womenintech #womenindigital
[NEW WEBINAR ALERT] Data-Driven Marketing for Schools: Maximising Your Google Analytics Insights. Data is essential for successful marketing regardless of your industry, but this is particularly true for the education sector where resources consistently fall short. Recognising this, many of you have added Google Analytics to your school website but still aren’t clear as to how you can utilise this data to your advantage. Join me for my next #schoolmarketing webinar where I’ll demonstrate how to use Google Analytics to make data-driven, strategic decisions that will help you to reach your marketing targets quicker whilst maximising your ROI.

14 April (it will be here before you know it!)
12:15 - 12:45 GMT

👉Register via the link in my bio or at https://thevirtualmarketer.co.uk/webinars/

#schoolmarketing #educationmarketing #digitalmarketing #datadrivenmarketing #googleanalytics #strategicmarketing #digitalmarketingtraining #studentrecruitment
Have you been 'thinking' about a podcast for your school for some time now? Time to stop thinking and start doing! Check out the brilliant service Simon Jones and his team at The Bonjour Agency offer to help schools quickly launch their very own podcast 🎙 Well done Simon 👍👏

https://www.thebonjouragency.com/

#podcasts #schoolmarketing #digitalmarketing #seotechniques #tuesdaytip #vmdigitaltips #edchat #studentrecruitment
Easier said than done. Or is it? The best way to avoid thinking of your competitors is to focus on measuring your own marketing tactics. If what you're doing is working for you then who cares what the other school is doing! If it's not, then start looking at alternative marketing strategies and tactics. But ALWAYS be measuring them. Remember you have no idea what resources your competitors may be wasting on something that doesn't work for them. Focus on your own goals and metrics and keep moving forward! 😊

#mondaymotivation
#mondaymood
#smartermarketing
#strategicmarketing
#digitalmarketing
#schoolmarketing
#educationmarketing
#googleanalytics
#datadrivenmarketing
Did you know that 20% of all web searches are done on images? This number may be more geared towards other industries but it doesn't mean your school website couldn't benefit from optimising your images as well. Below are just a few tips to help you:

👉 Ensure your photos are optimised in terms of their size. Consider using WebP images or use a plugin like WPSmush that will reduce your image size and increase your load speed significantly

👉 Use the appropriate keywords in your photo names. Your file name is read by search engines. Don't keyword stuff, instead describe the image and naturally incorporate your keywords within that

👉 Ensure your images are responsive for mobile. This should be something your web developer has already done for you, but if it's been several years since you've had a new website it might be worth checking this out. When was the last time you viewed your own school website on a mobile?

When it comes to SEO every little helps...

#seo #schoolwebsite #digitalmarketing #wednesdaywisdom #vmdigitaltips #schoolmarketing #educationmarketing
We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
Are you looking to improve your next Virtual Open Day, Tour or Q&A? Join me next Wednesday for 30-minutes where I'll walk you through tips on promoting and delivering a polished and engaging virtual event for your prospective parents. You only have one chance to make a first impression—make it the best one possible!

17 February
12:15 - 12:45 GMT

𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗢𝗽𝗲𝗻 𝗗𝗮𝘆𝘀 𝗳𝗼𝗿 𝗦𝗰𝗵𝗼𝗼𝗹𝘀 – 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗣𝗮𝗿𝗲𝗻𝘁𝘀

👉 Register at: https://thevirtualmarketer.co.uk/webinars/ 
or via the link in my bio.

See you there! 

#virtualevents
#virtualopendays
#opendays
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitalmarketingtraining
#digitalmarketingservices
#digitalmarketingagency