• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Looking for something?

Let’s connect!

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

The Virtual Marketer

Digital Marketing for Schools

  • Home
  • About
  • Training
    • Google Analytics
    • Google Ads (PPC)
    • Facebook & Instagram Advertising
    • Social Media Marketing
    • Search Engine Optimisation (SEO)
  • Services
    • Virtual Open Days
    • PPC Advertising
    • Social Media Marketing
    • Digital Marketing Strategy
    • Google Analytics Reporting
    • School Website Optimisation
  • School Marketing Blog
    • Read the Latest
    • Select by Topic
  • School Marketing Webinars
  • Contact

10 Reasons Video Marketing is a Must for Schools in 2018

Dec 29 2017

By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy,  it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018!

    1. 5 Billion Viewers Worldwide – the numbers don’t lie; videos are popular! With 5 BILLION people watching videos each day, if you’re looking to get in front of parents and pupils you’d be crazy not to have a school video!
    2. A Video Says a Thousand Words – The images, colours, music, font and voice-over you use in your video immediately give parents and pupils a sense of what your school is all about. No reading required!
    3. Video Viewers Remember More – the combination of two senses such as audio and visual has a massive impact on a person’s retention of information. In fact, 80% of internet users remember the videos they watch online. Why not leave a lasting impression on your visitors?!
    4. Videos Boost Email Engagement – videos aren’t just for your school website or social media. Introductory emails to prospective parents or newsletters to current parents, that include video have double and sometimes TRIPLE the click-thru rate to your website than communication without video. That’s a huge amount of new leads your school could be acting upon!
    5. Videos Help Your SEO – according to an independent research company (Forrester Research) the chances of getting a page one listing on Google increase 53 times when you’ve included a video on your website! Search engines are placing more and more stock in video content as they begin to recognise just how much more important and valuable it is to visitors.
    6. Video’s Convey Emotion – people are driven to buy by their emotions. And buying into your school is no different. Using your video to conjure up feelings will not only influence your visitors but there is a likelihood they’ll want to spread that feeling to friends and family.
    7. Videos Increase Your Social Share – including video in your social media marketing has a huge impact on engagement. Parents and pupils are more likely to interact with and share social media post that includes a video.
    8. Videos Save Time – in today’s busy world parents and pupils don’t always have time to read a lot of copy, especially when they’re on the go. A video, however, makes it easy to get your school message across quickly
    9. People Trust Video – people believe what they see more than what they read. The sincerity of your school staff and the enthusiasm of your students are much more likely to be believed than the copy you write.
    10. The ROI of Video – and lastly, 51% of marketing professionals worldwide cite video as having one of the strongest ROI. That’s a statistic that can’t be ignored!

I’ve listed 10 reasons your school should be doing video marketing but in fact, there are many more! Whether it’s a professionally produced promotional video or a school play captured by a parent, your school videos are marketing gold. Make 2018 the year your school cashes in!

Related Posts

  • How to Successfully Collect and Use Parent and Pupil TestimonialsHow to Successfully Collect and Use Parent and Pupil Testimonials
  • Data and Your School's Marketing StrategyData And Your School’s Digital Marketing Strategy
  • Marketing To Prep School Parents
  • How to Host a Virtual Open Day at Your SchoolHow to Host a Virtual Open Day for Your School

Categorized: Content, SEO, Social Media, Strategy

Primary Sidebar

Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

Recent Posts

2021 Digital Marketing Checklist for Schools

Facebook vs Google Ads: Which Should Your School Use?

How Can I Help?

A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


Contact Me

Blog Categories

FOLLOW ME

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Strategy
  • Social
  • Training
  • Reporting

Footer

ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

CONTACT ME

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

Follow me on social media, fill out my contact form or reach me directly @

  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

#tuesdaytip: Have a Google account? Use it or lose #tuesdaytip: Have a Google account? Use it or lose it! Google's recently announced accounts that haven't been used in a couple of years, or exceeded their storage, will be at risk of deletion. If you're like most school marketers you'll probably have a few Gmail accounts and a Google Drive or two that you haven't looked at for a while. Of course, I'd always recommend using a verified school email over a Gmail account but if are using a random Gmail and Drive to store photos or to access your Google Analytics, etc, make a point to check those accounts. It will be a while before your data is deleted, and you'll receive a couple of warnings, but as we all know tasks like this can be set aside until it's too late. Don't risk losing valuable data or photos - review your Google accounts today. And while you're at it why not switched to a Google verified work email so you don't miss any important messages like this one 😁

How to verify your school email with Google: 
Visit my blog via my bio or go to
👉 https://thevirtualmarketer.co.uk/how-to-use-my-school-email-for-my-google-accounts/

#vmdigitaltips #digitalmarketing #googlenews #schoolmarketing #educationmarketing
I love this quote about being productive vs busy. I love this quote about being productive vs busy. And this article — 11 Differences Between Busy People And Productive People — gives some great examples of the differences as well as tips to become a more productive person. I know I'm bad at saying 'Yes' a little too quickly for my own good so a great reminder for me. Who couldn't use a few tips for improving productivity... 😁

👉https://www.lifehack.org/articles/productivity/11-differences-between-busy-people-and-productive-people.html

#mondaymotivation #timemanagementtips #digitalmarketing #schoolmarketing #educationmarketing  #strategicmarketing
I'm so pleased to see an increase in schools reach I'm so pleased to see an increase in schools reaching out for SEO training and support. Yes, digital advertising is the fastest way to get in front of your parents, but you should still be thinking long-term. That may very well include digital campaigns, but ideally, you'll want to grow your organic traffic to the point that you can reduce your advertising spend. At the very least you'll want to maintain your school website's SEO rankings.

When it comes to optimising a website for search engines there are a few things that have remained consistent throughout the years - like these 5 SEO tips. Still relevant after all these years and yet many schools have failed to do them. Why not grab a cuppa, have a read then make a plan to optimise your school website in 2021. Every little helps...

👉 Visit my blog via my bio or copy the link below

https://thevirtualmarketer.co.uk/5-seo-tips-every-school-marketer-can-implement/

#thursdaythoughts #schoolmarketing #educationmarketing #seotips #seostrategy #studentrecruitment #2021goals
Do the computers in your ICT classroom default to Do the computers in your ICT classroom default to your school website? If they do you'll want to filter out your internal traffic from Google Analytics to get a true sense of your data. It's not difficult to do but you'll first want to have a chat with IT to get a list of your IP addresses.

𝗛𝗼𝘄 𝘁𝗼 𝗮𝗱𝗱 𝗮 𝗳𝗶𝗹𝘁𝗲𝗿 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:

👉 Start by creating a new view. Once you filter traffic out of GA you can't get it back so create an additional view such as 'Filtered Traffic'
👉 Next, create a filter on your new view. Go to Admin > Filters and click +Add Filter
👉 Name = Exclude Internal IPs (or whatever you choose to call it)
👉 Filter Type = Predefined
👉 Select filter type = Exclude
👉 Source = Traffic from the IP addresses
👉 That are equal to = your IP address or range

For more details on how to create your new view or filter visit https://support.google.com/ or ping me a message 😊

That's it! Now you'll be able to see both your filtered and all data dependent on the view you select! 👍📊

#tuesdaytip #vmdigitaltips #googleanalytics #schoolmarketing #educationmarketing #strategicmarketing
I'm not sure about you but I certainly don't belie I'm not sure about you but I certainly don't believe marketing can be learned in a day! And as marketing is continuously evolving, are any of us ever 'Masters'? But I agree with the intent behind the message—marketing is a profession where your training never ends. Or shouldn't! When was the last time you did any training—digital or otherwise? Why not make CPD a priority in 2021! 👍

#digitalmarketingtraining
#socialmediamarketing
#digitaladvertising
#seo
#googleanalytics
#schoolmarketing
#educationmarketing 
#studentrecruitment 
#mondaymotivation
Does your school brand reflect what parents are lo Does your school brand reflect what parents are looking for and engaging with online? The internet has evolved over the years and so have our audiences. They're savvy to sales pitches and blatant self-promotion. What they want is to connect with businesses and people they can trust—especially with their child. For brand authenticity, you need to be perceived as reliable, respectful, and 𝙧𝙚𝙖𝙡. Does that sound like your school...?

#morningcoffeethoughts 
#brandidentity 
#schoolmarketing 
#educationmarketing 
#contentmarketing 
#socialmediamarketing 
#schoolwebsite
You've probably heard me mention many times the im You've probably heard me mention many times the importance of gaining control and optimising your Google My Business account to improve your search engine rankings.
 
One of the fields that has a direct impact on your SEO is your Business Category. You may currently have one or two added, but did you know you can have up to 10 categories? Google is updating their categories all the time so it's worth looking at this field when you're adding new photos or sharing your latest blog within the platform. 
 
I came across this fab website the other day that can quickly show the different categories available outside of GMB. Select your country and add your term (i.e. 'school') and see all the options available. Of course, you can also do the same in GMB but this may be the prompt you need to add those additional categories and improve your school's SEO!
 
👉https://pleper.com/index.php?do=tools&sdo=gmb_categories
 
Just a note, I'm having difficulties accessing this site this morning (not sure if it's me or them??) but hopefully, you'll have no problem getting in 🤞
 
Not sure what Google My Business is? Have a peek here: https://www.google.com/intl/en_gb/business/
 
#tuesdaytip #vmdigitaltips #digitalmarketing #seotools #seotips #seostrategy #seoservices #schoolmarketing
Since how you think dictates how your week goes, w Since how you think dictates how your week goes, why not start on a positive note?! It's not always easy but there are ways to help you develop a more positive mindset. 

If you have 5 minutes, grab a cuppa and have a read of this article by @womenontopp, 𝟱 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗕𝗲𝗰𝗼𝗺𝗲 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹:

👉https://www.womenontopp.com/5-ways-to-develop-a-positive-mindset-to-help-you-become-more-successful/

(you can also search 'improve your mindset' in Google to find it) 

There's some great advice in there to help shift your mindset, so definitely worth the read. 

Here's to a fantastic week, everyone! 😊

#digitalmarketing #schoolmarketing #educationmarketing #digitalmarketingtraining #wellbeing #mondaymotivation
I know Monday is the last thing on your mind on a I know Monday is the last thing on your mind on a Friday afternoon but if you can do these few tasks today I guarantee you'll feel so much more positive and in control of your week:

👉 Plan for the week ahead. Tuesdays are apparently the most productive day of the week so schedule any of your big projects for that day and see if that's the case for you.

👉 Keep Monday as your flexible day. Monday is the day that sets the tone for the week and if you pack too much into the day you'll start the week off feeling behind. Schedule smaller tasks and keep as much time open as you can.

👉 Do a little digital housekeeping today. With energy usually low on a Friday afternoon it's a great time to tidy up your computer files. It's easy work, but also immensely rewarding. While you're at it, maybe give your desk a little dusting off as well. A clutter-free desk and mind are the best way to start your week!

I'm off to clear my own desktop files. I'm terrible at 'I'll file that away later'... 😁

Have a fabulous weekend everyone. See you Monday!

#fridayfeeling #organisedchaos #schoolmarketing #educationmarketing #digitalmarketing #digitalmarketingtraining
Follow on Instagram
  • Home
  • Training
  • Services
  • Blog
  • Webinars
  • Contact

Copyright © 2021 · vivien theme by Lovely Confetti DMCA.com Protection Status

Welcome to my website! Just so you're aware, I use basic cookies to ensure you have the best possible experience when visiting. If you continue on my site, I'll assume that you're happy with that. If not, I'll use a cookie to remember your preference and you won't be tracked. Easy peasy. Have a lovely day! OkNo