Digital Marketing for Schools
Guest blog by Kate Jillings of Toucan Tech I’ve written a few hundred online news articles on topics as varied as Pope Benedict’s Twitter Account to the Daily Mai’s bashing of school fundraisers. I’m a far cry from being a poetic writer or a trained journalist, but I have learnt a few tricks if I…
SEO (Search Engine Optimisation) has been a long-time love of mine. It’s one of those ever-changing digital arts that keeps you on your toes and never lets you get too comfortable. But then again, that pretty much sums up all digital marketing, doesn’t it? (It’s a good thing I like a challenge!) SEO isn’t always…
As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often thinking bigger picture. Yet, if you break it down there are a lot of activities…
I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…
🌸 There’s nothing more invigorating than seeing the cherry blossoms and the daffodils coming to life in the spring sun. And then you notice your dirty windows…! If you suddenly have spring-cleaning fever, why not take this opportunity to clean up your school’s digital marketing strategy as well. Before you get started, if you haven’t already done…
Key to successful communication with parents and pupils is relevant, engaging and fresh content. But as we all know, content is not always that easy to come by. Time, inspiration and resources are often low on reserve. Read my 4 top tips to save time and generate engaging new content for your school’s next blog…
By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy, it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…
