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/ Archives for Content

Content

Aug 08 2020

How to Successfully Collect and Use Parent and Pupil Testimonials

Should You Be Asking for School Testimonials Right Now? Absolutely!  Testimonials are an important aspect of marketing, providing a level of credibility and social trust that a school just can’t buy no matter how big their advertising budget is. Just because we’re in the middle of a pandemic doesn’t mean that you can’t be still…

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Categorized: Content, Strategy

Sep 09 2019

6 Steps to School Marketing Success in 2020

A new school year is underway and with it comes new challenges—increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties, how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure you’ve already heard…

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Categorized: Content, Google Analytics, SEO, Social Media, Strategy

Jun 03 2019

Creating Your School's Digital Marketing Strategy in 2019

Having a digital marketing strategy in place as part of your school’s overall marketing plan is crucial. A good digital strategy should be well informed, targeted and focused, but also realistic. But where do you begin and what do you include? Determine Your School Marketing Objectives A good understanding of your school’s objectives is the…

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Categorized: Content, Strategy

May 03 2019

13 steps to make your school news sparkle on the web

Guest blog by Kate Jillings of Toucan Tech I’ve written a few hundred online news articles on topics as varied as Pope Benedict’s Twitter Account to the Daily Mai’s bashing of school fundraisers. I’m a far cry from being a poetic writer or a trained journalist, but I have learnt a few tricks if I…

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Categorized: Content, SEO, Strategy

Mar 02 2019

5 SEO Tips That Every School Marketer Can Implement

SEO (Search Engine Optimisation) has been a long-time love of mine. It’s one of those ever-changing digital arts that keeps you on your toes and never lets you get too comfortable. But then again, that pretty much sums up all digital marketing, doesn’t it? (It’s a good thing I like a challenge!) SEO isn’t always…

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Categorized: Content, SEO, Strategy

Oct 30 2018

Improve Your School Marketing in Just 15 Minutes

School marketing is a tough job. As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. But as school marketers, you have it even tougher! That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often…

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Categorized: Content, SEO, Social Media, Strategy

Oct 26 2018

Content Marketing Workshop for Schools

I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…

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Categorized: Content, Event, Strategy

Apr 15 2018

Spring Clean Your Schools Marketing Strategy

🌸 Spring clean your school marketing strategy. There’s nothing more invigorating than seeing the cherry blossoms and the daffodils coming to life in the spring sun. And then you notice your dirty windows…! If you suddenly have spring-cleaning fever, why not take this opportunity to clean up your school’s marketing strategy as well. Before you…

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Categorized: Content, Social Media, Strategy

Jan 03 2018

Key to successful communication with parents and pupils is relevant, engaging and fresh content. But as we all know, content is not always that easy to come by. Time, inspiration and resources are often low on reserve. Read my 4 top tips to save time and generate engaging new content for your school’s next blog…

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Categorized: Content, Strategy

Dec 29 2017

10 Reasons Video Marketing is a Must for Schools in 2018

By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy,  it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…

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Categorized: Content, SEO, Social Media, Strategy

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ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

CONTACT ME

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Follow me on social media, fill out my contact form or reach me directly @

  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

Does your school have good news or an update you'd Does your school have good news or an update you'd like to share? Spread the word faster and further by getting your staff on board!
 
Learn more here: https://www.linkedin.com/help/linkedin/answer/106886/use-employee-notifications-on-linkedin-pages?
 
 
#tuesdaytip 
#vmdigitaltips 
#schoolmarketing #educationmarketing #digitalmarketing #socialmediamarketing
Digital marketing is so much more than just having Digital marketing is so much more than just having a school website—and it's always evolving! You may be one of those schools that's lucky enough to have a waiting list, but does Apple ignore digital marketing because their products sell out immediately? They sell out BECAUSE they utilise all the digital platforms!
 
☆ Digital Advertising
☆ Media Marketing
☆ Search Engine Optimisation
☆ Email Marketing
☆ Content Marketing
☆ Video Content
☆ Mobile Marketing
 
Of course, that's not a list of every digital channel out there, but how does your school's list look in comparison? Are you still relying solely on word-of-mouth (NOT to discredit that) and print advertising? If we've learned anything from our current situation, we've learned where our audience is...
 
 
 
#mondaymotivation #schoolmarketing #schooladmissions #digitalmarketing #digitalmarketingtraining #digitalmarketingagency
Would you like to test the #digitaladvertising wat Would you like to test the #digitaladvertising waters but your budget is a little sparse? Then I'd suggest you give Google Display ads a go! Display ads are a great option for your school to expand your brand reach and remarket to those who've previously visited your website. And typically they're much lower than Facebook CPC (cost-per-click). With so much competition online at the moment, even running a small on-going Display campaign is better than nothing. Don't think you can't compete..!

⭐⭐⭐⭐

#digitaladvertising
#googleads
#studentrecruitment
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitaladvertisingagency
#tuesdaytip
#vmdigitaltips
Happy International Women's Day to all the amazing Happy International Women's Day to all the amazing, talented, independent and strong women out there! Here's to celebrating how far we've come and to lifting each other to new heights 🥂 We've got this! 💪 👭

(Animated graphic by @libbyvanderploeg. Check out more of her brilliant art @ https://www.libbyvanderploeg.com/ )

#internationalwomensday #womensupportingwomen #womeninbusiness #schoolmarketing #educationsector #womenintech #womenindigital
[NEW WEBINAR ALERT] Data-Driven Marketing for Scho [NEW WEBINAR ALERT] Data-Driven Marketing for Schools: Maximising Your Google Analytics Insights. Data is essential for successful marketing regardless of your industry, but this is particularly true for the education sector where resources consistently fall short. Recognising this, many of you have added Google Analytics to your school website but still aren’t clear as to how you can utilise this data to your advantage. Join me for my next #schoolmarketing webinar where I’ll demonstrate how to use Google Analytics to make data-driven, strategic decisions that will help you to reach your marketing targets quicker whilst maximising your ROI.

14 April (it will be here before you know it!)
12:15 - 12:45 GMT

👉Register via the link in my bio or at https://thevirtualmarketer.co.uk/webinars/

#schoolmarketing #educationmarketing #digitalmarketing #datadrivenmarketing #googleanalytics #strategicmarketing #digitalmarketingtraining #studentrecruitment
Have you been 'thinking' about a podcast for your Have you been 'thinking' about a podcast for your school for some time now? Time to stop thinking and start doing! Check out the brilliant service Simon Jones and his team at The Bonjour Agency offer to help schools quickly launch their very own podcast 🎙 Well done Simon 👍👏

https://www.thebonjouragency.com/

#podcasts #schoolmarketing #digitalmarketing #seotechniques #tuesdaytip #vmdigitaltips #edchat #studentrecruitment
Easier said than done. Or is it? The best way to a Easier said than done. Or is it? The best way to avoid thinking of your competitors is to focus on measuring your own marketing tactics. If what you're doing is working for you then who cares what the other school is doing! If it's not, then start looking at alternative marketing strategies and tactics. But ALWAYS be measuring them. Remember you have no idea what resources your competitors may be wasting on something that doesn't work for them. Focus on your own goals and metrics and keep moving forward! 😊

#mondaymotivation
#mondaymood
#smartermarketing
#strategicmarketing
#digitalmarketing
#schoolmarketing
#educationmarketing
#googleanalytics
#datadrivenmarketing
Did you know that 20% of all web searches are done Did you know that 20% of all web searches are done on images? This number may be more geared towards other industries but it doesn't mean your school website couldn't benefit from optimising your images as well. Below are just a few tips to help you:

👉 Ensure your photos are optimised in terms of their size. Consider using WebP images or use a plugin like WPSmush that will reduce your image size and increase your load speed significantly

👉 Use the appropriate keywords in your photo names. Your file name is read by search engines. Don't keyword stuff, instead describe the image and naturally incorporate your keywords within that

👉 Ensure your images are responsive for mobile. This should be something your web developer has already done for you, but if it's been several years since you've had a new website it might be worth checking this out. When was the last time you viewed your own school website on a mobile?

When it comes to SEO every little helps...

#seo #schoolwebsite #digitalmarketing #wednesdaywisdom #vmdigitaltips #schoolmarketing #educationmarketing
We all think we're so tough but sometimes situatio We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
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