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The Virtual Marketer

Digital Marketing for Schools

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Event

Many of you may have had upcoming Open Days planned for your school, but with the unforeseen impact of COVID-19, a public event is no longer an option. However, that doesn’t mean you can’t invite parents to explore your school online. With a Virtual Open Day, you can do just that. Not sure how to…

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Needless to say, you probably already have the majority of your school’s next Open Day marketing planned or in progress. But there’s always time to add a few last-minute marketing tactics to add to the mix and boost your registration numbers… Add Your Open Day to Your Google My Business Profile Google My Business (GMB)…

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I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…

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Some brilliant insight into the minds of 8-15 year...

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Some brilliant insight into the minds of 8-15 year olds. This report is definitely worth a read 👍 Download your free copy from GWI here: https://www.gwi.com/reports/understanding-young-consumers #tuesdaytip #vmdigitaltips #schoolmarketing #educationmarketing #marketingresearch #marketinginsights #themoreyouknow

… you've still got me 😊 OK, not QUITE ...

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… you've still got me 😊 OK, not QUITE the same excitement as a holiday, but we could always have virtual cocktails whilst discussing your school's digital marketing strategy... just a thought 🍸🍹 🙄 #mondayvibes #schoolmarketing #digitalmarketing #digitaladvertising #googleanalytics #socialmediamarketing #digitalmarketingtraining

For those of you working next week, a few steps ...

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For those of you working next week, a few steps for a positive start to your week 😊 ⁠ 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗧𝗶𝗺𝗲. Whether you do it a week ahead or a day ahead, knowing in advance how your day will look means you can get on with your tasks as soon as that first cup of coffee kicks in. Set aside a few minutes today to plan your Monday. No excuses! ⁠ 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀. It's a given that something is going to happen during the day to throw you off kilter. Suddenly you're the new school photographer, the Head wants a list of all your marketing activities for the year, you're now giving summer tours ... the list goes on.  But if you've given yourself a little breathing room for unexpected events you'll find yourself a lot less stressed trying to catch up. Phew!⁠ ⁠ 𝗦𝘁𝗮𝗿𝘁 𝗪𝗶𝘁𝗵 𝗔𝗻 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁. Schedule Monday morning to start with a task you know you can easily check off your list. This simple trick will set the tone for your week, putting a smile on your face and making you feel in control. Sorted! ⁠ 𝗔𝗰𝗰𝗲𝗽𝘁 𝗬𝗼𝘂𝗿 𝗟𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀. As much as we'd like to think it, we can't do it all. If you find you're barely keeping your head above water, start a list of the tasks that you know you could do better if you had the time and those that may be better outsourced. Spreading yourself too thin doesn't do anyone justice so start an action plan to get support. Where are your strengths, what takes time to keep on top of, what will give you the biggest ROI. Just taking the steps to getting support will make you feel better. There's nothing worse than spinning your wheels. Have a fabulous Friday everyone and see you Monday! x #fridayfeeling #schoolmarketing #educationmarketing #strategicmarketing #digitalmarketing #digitalmarketingforschools

#TuesdayTip - If you haven't already done so,...

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#TuesdayTip - If you haven't already done so, be sure to set up your new GA4 profile in Google Analytics. Don't worry, it won't replace your existing UA profile just yet, but setting up GA4 now will allow you to start collecting data along side your current data and give you the opportunity to get familiar with the new set-up. Even if you're not looking at your current Google Analytics, do this! I promise, down the road you'll be glad you did 👍 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗚𝗔𝟰 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 > Click on the cog wheel on the bottom left corner > Click GA4 Setup Assistant in the middle column > Choose 'Create a new Google Analytics 4 property' Depending on how your website / analytics have been set up you may be required to add additional code to your website. Create your property, send the code off to your IT/web company and Bob's your Uncle. You can start collecting data and explore the new platform at your own leisure. If you'd like to explore GA4 further, message me about one-on-one training. You know I'm always keen to chat data 😁👍 #digitalmarketingforschools #googleanalytics #schoolmarketing #educationmarketing #srategicmarketing #vmdigitaltips #marketingforschools #digitalmarketingtraining

If you don't already have a school blog you ...

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If you don't already have a school blog you really need to consider one. Not only is it an essential part of your website SEO, but blogs are a great opportunity to share insight into your school with a wider audience as well as position yourself as thought-leaders. Need a little inspiration? I've got a few ideas up my sleeve... With summer just around the corner this blog could be a great link to share in your final parent newsletter of the year as well as a post you care share in your social feed for prospective parents to find. Badda bing .. everyone's happy! 😁 #thursdaythoughts #schoolmarketing #schoolblog #contentstrategy #socialmediamarketing #educationmarketing #digitalmarketing

#tuesdaytip It's been wonderful to see the ...

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#tuesdaytip It's been wonderful to see the role social media has played in keeping parents, students, and schools connected during lock-down. But it doesn't need to end there. Celebrate your school community and give insight into life at your school with quotes and testimonials from happy parents, teachers and students and watch your Followers and website traffic grow! #socialmediamarketing #socialmediastrategy #socialmediaforschools #socialmedia #schoolmarketing #educationmarketing #contentstrategy #digitalmarketingtraining #digitalmarketingforschools

I know today of all days it's hard to see the...

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I know today of all days it's hard to see the 'positive' side of losing but it is there. Whether it's sports, marketing, your personal life, there is always something you can learn from your 'failures'. Ohhhh but last night was a tough one 😢 Such a brilliant achievement for England regardless. Amazing players. Amazing teamwork 👏🏻👏🏻 #mondaymotivation #england #euro2020 #staypositive

The internet doesn't take a holiday so why ...

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The internet doesn't take a holiday so why should your marketing? Parents are still online so your school needs to be there as well. Whether it's social content that you've scheduled for your time away or a digital advertising campaign on Google or Instagram, you need to ensure your school is out there making your presence known. So what's your summer strategy...? #thursdaythoughts #digitalmarketing #marketingstrategy #digitaladvertising #socialmediamarketing #schoolmarketing #educationmarketing

Develop a content strategy to ensure you are ...

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Develop a content strategy to ensure you are reaching parents at every stage of your admissions funnel. A content calendar spreadsheet is often sufficient, but if you want to have a little more fun with a visual platform that allows you to assign tasks to others, we love Trello. Why not have a little fun while you work!? 😍 Check out more on my 2021 Digital Marketing Checklist blog (link in bio) #tuesdaytip #vmdigitaltips #contentmarketing #studentrecruitment #schoolmarketing #educationmarketing #strategicmarketing #schoolmarketingtips

Never under-estimate the value you contribute just...

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Never under-estimate the value you contribute just being YOU. You offer a unique perspective to your school marketing that no one else can, so don't forget that! Listen to your instincts (and your data of course) and focus more on what's right for your school rather than what your competitors are doing. How do you know it's working for them anyway?? Use that super power called YOU this week! #mondaymotivation #mondayvibes #schoolmarketing #educationmarketing #digitalmarketing

Happy Monday everyone! Big project? Campaign ...

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Happy Monday everyone! Big project? Campaign launch? Take some time today to get organised and plan for success. You've got this! #mondaymotivation #mondayvibes #schoolmarketing #educationmarketing #digitalmarketing #planforsuccess

#SchoolMarketingTip: Build a crystal clear picture...

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#SchoolMarketingTip: Build a crystal clear picture of your target audience before anything else. Create a profile for each one, detailing as much as you can. How old are they? Where are they from? How old are their children? What websites do they visit? Google Analytics can be an invaluable profiling tool, not only in identifying those that are converting on your school website but also in giving insight into their interests as well. Go to Audience >> Interests in Google Analytics. #schoolmarketing #tuesdaytip #vmdigitaltips #digitalmarketing #digitalmarketingstrategy #strategicmarketing #googleanalytics

If you don't think it's necessary to ...

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If you don't think it's necessary to advertise your school over the summer months I've got 3 reasons you may want to reconsider that and put Google's display advertising on your to do list! 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 - Google Display advertising is one of the most cost-effective ways to get your school noticed by prospective parents. Display ads have the advantage of not waiting until parents are ready to look and ultimately putting you top of mind when they ARE ready to make that search/decision. 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Remarketing is a great way to move prospective parents down the admissions funnel. By targeting those that have already engaged with your website your chances of conversion are much higher. Don't let those leads go cold over the summer months, keep your prospective parents nurtured and engaged. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗮𝗻𝗸 - Google loves a loyal customer. Keep an inexpensive Display campaign running over the summer months and build your Google authority. Better ranking means better ad placements, lower costs and higher conversions when it comes to your Autumn Open Day campaign. It's a win, win for everyone! #wednesdaywisdom #googleadvertising #digitaladvertising #schoolmarketing #admissions #studentrecruitment #vmdigitaltips #tuesdaytip (only a day late ;)

You CAN have a productive work week.
You CAN ...

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You CAN have a productive work week. You CAN drink your 8 glass of water each day. You CAN master _ _ _ _. But most importantly, You CAN say NO. Having a positive mindset is essential to your success. But you are one person. Don't be afraid to push back when you don't have the capacity to 'do it all'. Whether it's work or home, you're not alone. But you'll never get the help you need unless you ask for it. You CAN put yourself first. It's not a sign of weakness … #mondaymotivation #mondaymood #positivevibes #wellbeing #digitalmarketing #schoolmarketing #educationmarketing #digitalmarketingtraining #selfcare #mentalhealth

#SchoolMarketing101 — Put Yourself in Your ...

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#SchoolMarketing101 — Put Yourself in Your Audience's Shoes. I think every marketer can be guilty of this at times, so it's good practice to periodically check-in on yourself. Is your school marketing focused on what YOU want your parents to know or what's relevant and important to THEM? How well do you know your target audiences and are you putting them first? A step back to access yourself never hurt anyone... 🙄 #mondaythoughts #schoolmarketing #educationmarketing #strategicmarketing #digitalmarketing #contentmarketing

Are you confused about your school's website ...

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Are you confused about your school's website data and what you should be analysing? Custom, interactive reports make it easy to focus on what really matters and help you reach your school marketing objectives. Ask me how! You know I love when you talk data to me ... 😉 #tuesdaytip #googleanalytics #datadrivenmarketing #digitalmarketing #schoolmarketing #digitalmarketingtraining

Attitude is everything. So bring on the ...

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Attitude is everything. So bring on the hailstones, bring on the never-ending to-do list... nothing is taking me down today! Happy Monday everyone!😁🌈☕ #mondaymotivation #mondayvibes #schoolmarketing #digitalmarketing #educationmarketing #digitalmarketingtraining #socialmediamarketing #digitaladvertising #googleanalytics #seo

I think this can apply to a lot of us. We think we...

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I think this can apply to a lot of us. We think we can do it all but are disappointed when it doesn't turn out as planned. The fact is we can't do everything perfectly (in fact, NOTHING can ever be done perfectly!). If something is beyond your capability or workload, that's what help is for. Don't be afraid to push back and remind your boss/line manager/head of the consequences of trying to do it all. Asking for help is not a sign of weakness, it's sometimes just facing reality. You work hard, you deserve the support! 😊 #mondaymotivation #mentalhealthmatters #schoolmarketing #educationmarketing #digitalmarketing