Digital Marketing for Schools
No time? No resources? No worries! Digital marketing for schools in 5 simple steps. 1. Go Back to Your Marketing Plan What is it that your school is trying to achieve? What is your end goal? Are you looking to increase Admissions? Maintain your numbers? Expand into a new location? Launch a new revenue stream…
Guest post by Daniel Clarke, Founder of Ubiq – a new way for schools to market and communicate. Changing the leopard’s spots. The phrase ‘a leopard can’t change its spots’ dates back to the Bible and suggests that people can’t (or won’t) change. Market research however demonstrates the opposite, to the extent that there is an entire…
Data for Relationship Building Relationships have always been key to building and maintaining a customer base. Given the physical separation imposed on so many of us since the beginning of the pandemic, a sense of connection with prospective and current parents is more important than ever for schools. So how can cold, clinical data help…
It’s becoming more apparent each year that digital marketing skills are a necessity for any marketer to compete online—and school marketers are no exception. With so much to learn and so many digital marketing training options out there where do you start? Below are the top 10 skills I’ve learned over the years that I…
A new school year is underway and with it comes new challenges—increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties, how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure you’ve already heard…
Needless to say, you probably already have the majority of your school’s next Open Day marketing planned or in progress. But there’s always time to add a few last-minute marketing tactics to add to the mix and boost your registration numbers… Add Your Open Day to Your Google My Business Profile Google My Business (GMB)…
It was exciting to attend last weeks’ joint IAPS/AMCIS Prep School Marketing Day conference and in particular to hear two of the school speakers sharing the success they’ve had with their own digital marketing. Kirsty Hassan of Colston’s School in Bristol demonstrated the amazing results they had in filling their new Nursery with a very…
An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…
