• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Looking for something?

Let’s connect!

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

The Virtual Marketer

Digital Marketing for Schools

  • Home
  • About
  • Training
    • Google Analytics
    • Google Ads (PPC)
    • Facebook & Instagram Advertising
    • Social Media Marketing
    • Search Engine Optimisation (SEO)
  • Services
    • Virtual Open Days
    • PPC Advertising
    • Social Media Marketing
    • Digital Marketing Strategy
    • Google Analytics Reporting
    • School Website Optimisation
  • School Marketing Blog
    • Read the Latest
    • Select by Topic
  • School Marketing Webinars
  • Contact
/ Archives for SEO

SEO

Apr 12 2020

How to Host a Virtual Open Day at Your School

Many of you may have had upcoming Open Days planned for your school, but with the unforeseen impact of COVID-19, a public event is no longer an option. However, that doesn’t mean you can’t invite parents to explore your school online. With a Virtual Open Day, you can do just that. Not sure how to…

Read More

Categorized: Event, SEO, Strategy

Feb 03 2020

10 Digital Marketing Skills Every School Marketer Needs in 2020

It’s becoming more apparent each year that digital marketing skills are a necessity for any marketer to compete online—and school marketers are no exception. With so much to learn and so many digital marketing training options out there where do you start? Below are the top 10 skills I’ve learned over the years that I…

Read More

Categorized: Google Analytics, SEO, Social Media, Strategy

Nov 13 2019

When was the last time you reviewed the settings in your school’s social media channels? A properly optimised social platform can be the difference between your school being found by new parents or not. Use the list below to ensure your social channels are effectively optimised to boost your school’s online profile! 1. LinkedIn Many…

Read More

Categorized: SEO, Social Media, Strategy

Sep 09 2019

6 Steps to School Marketing Success in 2020

A new school year is underway and with it comes new challenges—increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties, how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure you’ve already heard…

Read More

Categorized: Content, Google Analytics, SEO, Social Media, Strategy

May 03 2019

13 steps to make your school news sparkle on the web

Guest blog by Kate Jillings of Toucan Tech I’ve written a few hundred online news articles on topics as varied as Pope Benedict’s Twitter Account to the Daily Mai’s bashing of school fundraisers. I’m a far cry from being a poetic writer or a trained journalist, but I have learnt a few tricks if I…

Read More

Categorized: Content, SEO, Strategy

Mar 02 2019

5 SEO Tips That Every School Marketer Can Implement

SEO (Search Engine Optimisation) has been a long-time love of mine. It’s one of those ever-changing digital arts that keeps you on your toes and never lets you get too comfortable. But then again, that pretty much sums up all digital marketing, doesn’t it? (It’s a good thing I like a challenge!) SEO isn’t always…

Read More

Categorized: Content, SEO, Strategy

Nov 27 2018

SEO or PPC Which is Right for Your School Marketing Strategy

As school’s become more comfortable in the world of digital they are now exploring inbound marketing opportunities that two years ago many would have never considered. Terms like SEO and PPC are no longer completely foreign, and frequently I find myself being asked which you should focus on for your school marketing – SEO or…

Read More

Categorized: SEO, Strategy

Oct 30 2018

Improve Your School Marketing in Just 15 Minutes

School marketing is a tough job. As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. But as school marketers, you have it even tougher! That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often…

Read More

Categorized: Content, SEO, Social Media, Strategy

May 08 2018

Learning the keywords your school website is being found on is not only critical from an SEO (search engine optimisation) perspective but also in terms of understanding your brand reach. Your organic keywords can tell you where you need to make website improvements and who you’re reaching – i.e. new versus existing parents. By adding…

Read More

Categorized: #TellMeHow, SEO, Strategy

Jan 04 2018

Are your school website photos optimised for search engines? If you’re unsure what that even means then chances are your school photos aren’t! What can optimising your school photos do? Well optimised images actually play two very important roles by: Increasing website traffic through image-based search engines such as Google and Reducing your website load…

Read More

Categorized: #TellMeHow, SEO

Dec 29 2017

10 Reasons Video Marketing is a Must for Schools in 2018

By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy,  it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…

Read More

Categorized: Content, SEO, Social Media, Strategy

  • Strategy
  • Social
  • Training
  • Reporting

Footer

ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

CONTACT ME

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

Follow me on social media, fill out my contact form or reach me directly @

  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

#tuesdaytip: Have a Google account? Use it or lose #tuesdaytip: Have a Google account? Use it or lose it! Google's recently announced accounts that haven't been used in a couple of years, or exceeded their storage, will be at risk of deletion. If you're like most school marketers you'll probably have a few Gmail accounts and a Google Drive or two that you haven't looked at for a while. Of course, I'd always recommend using a verified school email over a Gmail account but if are using a random Gmail and Drive to store photos or to access your Google Analytics, etc, make a point to check those accounts. It will be a while before your data is deleted, and you'll receive a couple of warnings, but as we all know tasks like this can be set aside until it's too late. Don't risk losing valuable data or photos - review your Google accounts today. And while you're at it why not switched to a Google verified work email so you don't miss any important messages like this one 😁

How to verify your school email with Google: 
Visit my blog via my bio or go to
👉 https://thevirtualmarketer.co.uk/how-to-use-my-school-email-for-my-google-accounts/

#vmdigitaltips #digitalmarketing #googlenews #schoolmarketing #educationmarketing
I love this quote about being productive vs busy. I love this quote about being productive vs busy. And this article — 11 Differences Between Busy People And Productive People — gives some great examples of the differences as well as tips to become a more productive person. I know I'm bad at saying 'Yes' a little too quickly for my own good so a great reminder for me. Who couldn't use a few tips for improving productivity... 😁

👉https://www.lifehack.org/articles/productivity/11-differences-between-busy-people-and-productive-people.html

#mondaymotivation #timemanagementtips #digitalmarketing #schoolmarketing #educationmarketing  #strategicmarketing
I'm so pleased to see an increase in schools reach I'm so pleased to see an increase in schools reaching out for SEO training and support. Yes, digital advertising is the fastest way to get in front of your parents, but you should still be thinking long-term. That may very well include digital campaigns, but ideally, you'll want to grow your organic traffic to the point that you can reduce your advertising spend. At the very least you'll want to maintain your school website's SEO rankings.

When it comes to optimising a website for search engines there are a few things that have remained consistent throughout the years - like these 5 SEO tips. Still relevant after all these years and yet many schools have failed to do them. Why not grab a cuppa, have a read then make a plan to optimise your school website in 2021. Every little helps...

👉 Visit my blog via my bio or copy the link below

https://thevirtualmarketer.co.uk/5-seo-tips-every-school-marketer-can-implement/

#thursdaythoughts #schoolmarketing #educationmarketing #seotips #seostrategy #studentrecruitment #2021goals
Do the computers in your ICT classroom default to Do the computers in your ICT classroom default to your school website? If they do you'll want to filter out your internal traffic from Google Analytics to get a true sense of your data. It's not difficult to do but you'll first want to have a chat with IT to get a list of your IP addresses.

𝗛𝗼𝘄 𝘁𝗼 𝗮𝗱𝗱 𝗮 𝗳𝗶𝗹𝘁𝗲𝗿 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:

👉 Start by creating a new view. Once you filter traffic out of GA you can't get it back so create an additional view such as 'Filtered Traffic'
👉 Next, create a filter on your new view. Go to Admin > Filters and click +Add Filter
👉 Name = Exclude Internal IPs (or whatever you choose to call it)
👉 Filter Type = Predefined
👉 Select filter type = Exclude
👉 Source = Traffic from the IP addresses
👉 That are equal to = your IP address or range

For more details on how to create your new view or filter visit https://support.google.com/ or ping me a message 😊

That's it! Now you'll be able to see both your filtered and all data dependent on the view you select! 👍📊

#tuesdaytip #vmdigitaltips #googleanalytics #schoolmarketing #educationmarketing #strategicmarketing
I'm not sure about you but I certainly don't belie I'm not sure about you but I certainly don't believe marketing can be learned in a day! And as marketing is continuously evolving, are any of us ever 'Masters'? But I agree with the intent behind the message—marketing is a profession where your training never ends. Or shouldn't! When was the last time you did any training—digital or otherwise? Why not make CPD a priority in 2021! 👍

#digitalmarketingtraining
#socialmediamarketing
#digitaladvertising
#seo
#googleanalytics
#schoolmarketing
#educationmarketing 
#studentrecruitment 
#mondaymotivation
Does your school brand reflect what parents are lo Does your school brand reflect what parents are looking for and engaging with online? The internet has evolved over the years and so have our audiences. They're savvy to sales pitches and blatant self-promotion. What they want is to connect with businesses and people they can trust—especially with their child. For brand authenticity, you need to be perceived as reliable, respectful, and 𝙧𝙚𝙖𝙡. Does that sound like your school...?

#morningcoffeethoughts 
#brandidentity 
#schoolmarketing 
#educationmarketing 
#contentmarketing 
#socialmediamarketing 
#schoolwebsite
You've probably heard me mention many times the im You've probably heard me mention many times the importance of gaining control and optimising your Google My Business account to improve your search engine rankings.
 
One of the fields that has a direct impact on your SEO is your Business Category. You may currently have one or two added, but did you know you can have up to 10 categories? Google is updating their categories all the time so it's worth looking at this field when you're adding new photos or sharing your latest blog within the platform. 
 
I came across this fab website the other day that can quickly show the different categories available outside of GMB. Select your country and add your term (i.e. 'school') and see all the options available. Of course, you can also do the same in GMB but this may be the prompt you need to add those additional categories and improve your school's SEO!
 
👉https://pleper.com/index.php?do=tools&sdo=gmb_categories
 
Just a note, I'm having difficulties accessing this site this morning (not sure if it's me or them??) but hopefully, you'll have no problem getting in 🤞
 
Not sure what Google My Business is? Have a peek here: https://www.google.com/intl/en_gb/business/
 
#tuesdaytip #vmdigitaltips #digitalmarketing #seotools #seotips #seostrategy #seoservices #schoolmarketing
Since how you think dictates how your week goes, w Since how you think dictates how your week goes, why not start on a positive note?! It's not always easy but there are ways to help you develop a more positive mindset. 

If you have 5 minutes, grab a cuppa and have a read of this article by @womenontopp, 𝟱 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗕𝗲𝗰𝗼𝗺𝗲 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹:

👉https://www.womenontopp.com/5-ways-to-develop-a-positive-mindset-to-help-you-become-more-successful/

(you can also search 'improve your mindset' in Google to find it) 

There's some great advice in there to help shift your mindset, so definitely worth the read. 

Here's to a fantastic week, everyone! 😊

#digitalmarketing #schoolmarketing #educationmarketing #digitalmarketingtraining #wellbeing #mondaymotivation
I know Monday is the last thing on your mind on a I know Monday is the last thing on your mind on a Friday afternoon but if you can do these few tasks today I guarantee you'll feel so much more positive and in control of your week:

👉 Plan for the week ahead. Tuesdays are apparently the most productive day of the week so schedule any of your big projects for that day and see if that's the case for you.

👉 Keep Monday as your flexible day. Monday is the day that sets the tone for the week and if you pack too much into the day you'll start the week off feeling behind. Schedule smaller tasks and keep as much time open as you can.

👉 Do a little digital housekeeping today. With energy usually low on a Friday afternoon it's a great time to tidy up your computer files. It's easy work, but also immensely rewarding. While you're at it, maybe give your desk a little dusting off as well. A clutter-free desk and mind are the best way to start your week!

I'm off to clear my own desktop files. I'm terrible at 'I'll file that away later'... 😁

Have a fabulous weekend everyone. See you Monday!

#fridayfeeling #organisedchaos #schoolmarketing #educationmarketing #digitalmarketing #digitalmarketingtraining
Follow on Instagram
  • Home
  • Training
  • Services
  • Blog
  • Webinars
  • Contact

Copyright © 2021 · vivien theme by Lovely Confetti DMCA.com Protection Status

Welcome to my website! Just so you're aware, I use basic cookies to ensure you have the best possible experience when visiting. If you continue on my site, I'll assume that you're happy with that. If not, I'll use a cookie to remember your preference and you won't be tracked. Easy peasy. Have a lovely day! OkNo