Digital Marketing for Schools
Although there never seems to be a shortage of activity happening at a school, there are certainly days when you just don’t have the time to stop for a photo and social media post. That’s when a free tool like Hootsuite or Later comes in handy. Spend a rainy Sunday and schedule a month’s worth…
A new school year is underway and with it comes new challenges—increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties, how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure you’ve already heard…
Schools already on Instagram know it’s one of the most exciting social media platforms out there. Fresh and creative, the Instagram team are always looking for new ways to help you engage with your audience and keep those engagement levels high. And their latest Story sticker – the Quiz – is the perfect tool for…
Needless to say, you probably already have the majority of your school’s next Open Day marketing planned or in progress. But there’s always time to add a few last-minute marketing tactics to add to the mix and boost your registration numbers… Add Your Open Day to Your Google My Business Profile Google My Business (GMB)…
With YouTube attracting 30 million viewers each day and UK adults alone spending almost an hour a day watching videos, it only makes sense that schools embrace video as part of their own digital marketing strategy — and many have. So rather than convince you why you need to be video marketing, this blog will…
School marketing is a tough job. As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. But as school marketers, you have it even tougher! That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often…
🌸 Spring clean your school marketing strategy. There’s nothing more invigorating than seeing the cherry blossoms and the daffodils coming to life in the spring sun. And then you notice your dirty windows…! If you suddenly have spring-cleaning fever, why not take this opportunity to clean up your school’s marketing strategy as well. Before you…
With almost 3 billion people across the world on social media (64 M in the UK alone), it’s the obvious place for schools to connect with new audiences. Engaging by nature, social platforms offer the perfect vehicle to authentically convey your school story and in doing so, attract and engage new parents. Below you’ll find social media…
It’s been a bit now since Instagram launched their Business Profile option, but it came to my mind the other day when Hootsuite announced that you could now schedule posts from their platform, that schools that were early adopters of Instagram may not have converted their profiles. What are the benefits of switching your school’s…
By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy, it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…
If there is just one thing that you should remember about social media marketing for schools, it’s that just ‘doing it’ is no longer acceptable. With the rise in social media’s influence, having a plan is now essential for every school. With this in mind, I’ve created 5 simple steps for creating the basis of…
If you’re like me you’ll probably find posting to Instagram much easier from your desktop. Especially if you’re editing your photos to brand them before uploading. Well, there’s a simple way to get around having to transfer an edited photo back to your phone just to use Instagram’s mobile app. And the best part is there is…
