Digital Marketing for Schools
A new school year is upon us and with it comes new challenges – increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure…
Guest post by Katie Cardona, Consultant at Reed Brand Communication Millennial Parent Research In the course of the last twelve months the team at Reed Brand Communication have been struck by two things: The cry from our clients “our nursery and reception numbers are down” and The well-publicised fact that one on three millennials will never…
Having a digital marketing strategy in place as part of your school’s overall marketing plan is crucial. A good digital strategy should be well informed, targeted and focused, but also realistic. But where do you begin and what do you include? Determine Your School Marketing Objectives A good understanding of your school’s objectives is the…
Guest blog by Kate Jillings of Toucan Tech I’ve written a few hundred online news articles on topics as varied as Pope Benedict’s Twitter Account to the Daily Mai’s bashing of school fundraisers. I’m a far cry from being a poetic writer or a trained journalist, but I have learnt a few tricks if I…
Needless to say, you probably already have the majority of your school’s next Open Day marketing planned or in progress. But there’s always time to add a few last-minute marketing tactics to add to the mix and boost your registration numbers… Add Your Open Day to Your Google My Business Profile Google My Business (GMB)…
SEO (Search Engine Optimisation) has been a long-time love of mine. It’s one of those ever-changing digital arts that keeps you on your toes and never lets you get too comfortable. But then again, that pretty much sums up all digital marketing, doesn’t it? (It’s a good thing I like a challenge!) SEO isn’t always…
It was exciting to attend last weeks’ joint IAPS/AMCIS Prep School Marketing Day conference and in particular to hear two of the school speakers sharing the success they’ve had with their own digital marketing. Kirsty Hassan of Colston’s School in Bristol demonstrated the amazing results they had in filling their new Nursery with a very…
With YouTube attracting 30 million viewers each day and UK adults alone spending almost an hour a day watching videos, it only makes sense that schools embrace video as part of their own digital marketing strategy — and many have. So rather than convince you why you need to be video marketing, this blog will…
As school’s become more comfortable in the world of digital they are now exploring inbound marketing opportunities that two years ago many would have never considered. Terms like SEO and PPC are no longer completely foreign, and frequently I find myself being asked which you should focus on for your school marketing – SEO or…
School marketing is a tough job. As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. But as school marketers, you have it even tougher! That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often…
I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…
It’s official. It’s been one year since I launched The Virtual Marketer, focusing on digital marketing for schools, and what an exciting year it’s been! From Analytics to SEO, I’ve been fortunate enough to work with some amazing schools, helping them to achieve incredible success. So how can working with me super-charge your own school…
