Digital Marketing for Schools
It’s fantastic to see more and more school marketers taking advantage of all of the Google platforms such as Analytics, Search Console, Google My Business and Ads to improve their marketing efforts. However, I have noticed a pattern of schools being locked out of their accounts due to using either personalised or random emails. And I…
Learning the keywords your school website is being found on is not only critical from an SEO (search engine optimisation) perspective but also in terms of understanding your brand reach. Your organic keywords can tell you where you need to make website improvements and who you’re reaching – i.e. new versus existing parents. By adding…
Is your school on Facebook and looking to grow your parent following and engagement? Then understanding the content that resonates with your target audience (parents and/or pupils) is key. A quick way to get insight into what’s working is to use a (not so well known) tool to watch other schools that are Facebook superstars…
Are your school website photos optimised for search engines? If you’re unsure what that even means then chances are your school photos aren’t! What can optimising your school photos do? Well optimised images actually play two very important roles by: Increasing website traffic through image-based search engines such as Google and Reducing your website load…
If you’re like me you’ll probably find posting to Instagram much easier from your desktop. Especially if you’re editing your photos to brand them before uploading. Well, there’s a simple way to get around having to transfer an edited photo back to your phone just to use Instagram’s mobile app. And the best part is there is…
An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…
