Great schools and great content deserve to be found. The key to being discovered on search engines is an optimised school website. The following training outlines the areas we’ll cover to ensure your school website has the best possible chance of being found by new audiences.
What We’ll Cover
- Selecting the best keywords for your school website
- Optimising your meta descriptions and meta titles
- Analysis and optimisation of the key pages to be found in search results
- Internal and external link recommendations
- Identifying technical website issues
- Creation of a Google My Business profile
- Identifying top content and pages through Google Analytics
- Creating website goals
- Future content recommendations
- Set up of Google Search Console
- Recommendations to improve SEO via social media channels
- Monitor and reporting on website and keyword performance
- After-training help and support
