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#TellMeHow… to See Competitor Schools Top Posts on Facebook

Apr 07 2018

Is your school on Facebook and looking to grow your parent following and engagement? Then understanding the content that resonates with your target audience (parents and/or pupils) is key.

A quick way to get insight into what’s working is to use a (not so well known) tool to watch other schools that are Facebook superstars — i.e. they’re receiving a lot of engagement with their posts and their following is rapidly growing.

If your school has a Facebook Business Page with more than 100 Likes you can use their ‘Pages to Watch‘ tool to uncover competitors:

⭐ page Likes
⭐ number of posts
⭐ engagement
⭐ top performing content

I would never suggest that you copy a competitor school, however, if you’re targetting the same audience then getting insight into what’s working for them can only benefit your own social strategy.

Watching Competitor Schools on Facebook

Step 1
The first step is to establish if you do indeed have a Facebook Business page. The easiest way to determine that is to look if your pages has a ‘Like’ button. If it’s a Business page it will, otherwise, you will see an ‘Add Friend’ button. If your school isn’t set up as a Business page I’d recommend changing that as there are several benefits to doing so (which I won’t get into at the moment).

Step 2
Select ‘Insights’ from your top menu and ‘Overview’ from your side menu.

Step 3
Once on Overview scroll to the bottom of the page. There (if you have more than 100 Likes) you’ll see your ‘Pages to Watch’ tool. Simply click ‘Add Pages’ and search for your competitors.

Here you’ll find your watched schools Likes, Posts and Engagement for the past week. Not only can you watch competitor schools, but you can benchmark yourself against them as well.

Watching your school's competitors on Facebook

Step 4
To view your competitors’ top posts, click ‘Posts’ on the left menu, and then select ‘Top Posts from Pages You Watch’. Simply click on the posts to view them in more detail. It’s that easy!

 

Remember, these insights are to help guide your own social strategy. Each school has their own unique story to tell; learn from the success of your competitors and tweak your own content accordingly.

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Categorized: #TellMeHow

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Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

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A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


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An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

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Does your school have good news or an update you'd Does your school have good news or an update you'd like to share? Spread the word faster and further by getting your staff on board!
 
Learn more here: https://www.linkedin.com/help/linkedin/answer/106886/use-employee-notifications-on-linkedin-pages?
 
 
#tuesdaytip 
#vmdigitaltips 
#schoolmarketing #educationmarketing #digitalmarketing #socialmediamarketing
Digital marketing is so much more than just having Digital marketing is so much more than just having a school website—and it's always evolving! You may be one of those schools that's lucky enough to have a waiting list, but does Apple ignore digital marketing because their products sell out immediately? They sell out BECAUSE they utilise all the digital platforms!
 
☆ Digital Advertising
☆ Media Marketing
☆ Search Engine Optimisation
☆ Email Marketing
☆ Content Marketing
☆ Video Content
☆ Mobile Marketing
 
Of course, that's not a list of every digital channel out there, but how does your school's list look in comparison? Are you still relying solely on word-of-mouth (NOT to discredit that) and print advertising? If we've learned anything from our current situation, we've learned where our audience is...
 
 
 
#mondaymotivation #schoolmarketing #schooladmissions #digitalmarketing #digitalmarketingtraining #digitalmarketingagency
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⭐⭐⭐⭐

#digitaladvertising
#googleads
#studentrecruitment
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitaladvertisingagency
#tuesdaytip
#vmdigitaltips
Happy International Women's Day to all the amazing Happy International Women's Day to all the amazing, talented, independent and strong women out there! Here's to celebrating how far we've come and to lifting each other to new heights 🥂 We've got this! 💪 👭

(Animated graphic by @libbyvanderploeg. Check out more of her brilliant art @ https://www.libbyvanderploeg.com/ )

#internationalwomensday #womensupportingwomen #womeninbusiness #schoolmarketing #educationsector #womenintech #womenindigital
[NEW WEBINAR ALERT] Data-Driven Marketing for Scho [NEW WEBINAR ALERT] Data-Driven Marketing for Schools: Maximising Your Google Analytics Insights. Data is essential for successful marketing regardless of your industry, but this is particularly true for the education sector where resources consistently fall short. Recognising this, many of you have added Google Analytics to your school website but still aren’t clear as to how you can utilise this data to your advantage. Join me for my next #schoolmarketing webinar where I’ll demonstrate how to use Google Analytics to make data-driven, strategic decisions that will help you to reach your marketing targets quicker whilst maximising your ROI.

14 April (it will be here before you know it!)
12:15 - 12:45 GMT

👉Register via the link in my bio or at https://thevirtualmarketer.co.uk/webinars/

#schoolmarketing #educationmarketing #digitalmarketing #datadrivenmarketing #googleanalytics #strategicmarketing #digitalmarketingtraining #studentrecruitment
Have you been 'thinking' about a podcast for your Have you been 'thinking' about a podcast for your school for some time now? Time to stop thinking and start doing! Check out the brilliant service Simon Jones and his team at The Bonjour Agency offer to help schools quickly launch their very own podcast 🎙 Well done Simon 👍👏

https://www.thebonjouragency.com/

#podcasts #schoolmarketing #digitalmarketing #seotechniques #tuesdaytip #vmdigitaltips #edchat #studentrecruitment
Easier said than done. Or is it? The best way to a Easier said than done. Or is it? The best way to avoid thinking of your competitors is to focus on measuring your own marketing tactics. If what you're doing is working for you then who cares what the other school is doing! If it's not, then start looking at alternative marketing strategies and tactics. But ALWAYS be measuring them. Remember you have no idea what resources your competitors may be wasting on something that doesn't work for them. Focus on your own goals and metrics and keep moving forward! 😊

#mondaymotivation
#mondaymood
#smartermarketing
#strategicmarketing
#digitalmarketing
#schoolmarketing
#educationmarketing
#googleanalytics
#datadrivenmarketing
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👉 Ensure your photos are optimised in terms of their size. Consider using WebP images or use a plugin like WPSmush that will reduce your image size and increase your load speed significantly

👉 Use the appropriate keywords in your photo names. Your file name is read by search engines. Don't keyword stuff, instead describe the image and naturally incorporate your keywords within that

👉 Ensure your images are responsive for mobile. This should be something your web developer has already done for you, but if it's been several years since you've had a new website it might be worth checking this out. When was the last time you viewed your own school website on a mobile?

When it comes to SEO every little helps...

#seo #schoolwebsite #digitalmarketing #wednesdaywisdom #vmdigitaltips #schoolmarketing #educationmarketing
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👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
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