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thevirtualmarketer

Learning shouldn't end with your formal ...

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Learning shouldn't end with your formal education. No matter what your age or stage of life, if you keep an open mind you'll never stop learning. Why not make this school year the year you master something you've always wanted to—it may be easier than you think (case in point paddle-boarding!). With the right teacher, the desire to learn and a little patience with yourself, you really can do anything you set your mind to 👍 If you're interested in improving your digital marketing skills I'm always available to chat 😊 #mondaymotivation #digitalmarketing #digitalmarketingtraining #schoolmarketing #studentrecruitment

#webinarwednesday or #wisdomwednesday? How about ...

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#webinarwednesday or #wisdomwednesday? How about ticking all the boxes and joining me for my first webinar of the school term where I'll reveal all my digital advertising secrets—ok, maybe not all, but I will throw in a few tips for tracking your print advertising as well 😁 Learn how to make the most of your advertising spend and efforts. If you've never joined one of my webinars before, I promise you'll walk away with practical takeaways you can implement yourself. Who's got time to waste on pointless, self-promoting webinars—I know I don't! 😜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗼𝗳 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 22 September, 12:15 - 12:45 BST 👉 Register via my link in bio or at https://thevirtualmarketer.co.uk/webinars/ I look forward to welcoming familiar faces and new ones. See you all in 3 weeks 👍 #schoolmarketing #schooladmissions #educationmarketing #studentrecruitment #digitaladvertising #digitalmarketingtraining

Welcome back to those school marketers back at ...

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Welcome back to those school marketers back at their desks today after a summer break—another exciting year is ahead for us! Why not make this the year you uncover what's working and what's not in terms of your marketing efforts and admissions numbers. Take the guesswork out by putting proper website goals in place and adding tracking to your paid and unpaid campaign efforts. Work smarter and feel confident you're putting your money and efforts into what works for YOUR school 👍 Not sure where to start? You know where to find me 😁 #digitalmarketing #schoolmarketing #googleanalytics #googletagmanager #strategicmarketing #studentrecruitment #tuesdaytip #schoolmarketingtips #vmdigitaltips

When adding a new page to your school website be ...

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When adding a new page to your school website be sure that it's optimised for mobile. Not only are most parents and pupils viewing your website from their phones, but Google is also judging you by how friendly your site is on a mobile. Upset Google and there goes your website SEO! Most website platforms have an option to view what your page would look like on a mobile as you build it, but if your CMS doesn't you can always use Google's online checker. Plug in your page URL at: 👉 https://search.google.com/test/mobile-friendly With an optimised school website everyone wins! 😁 #tuesdaytip #vmdigitaltips #digitalmarketing #digitalmarketingtraining #SEO #schoolmarketing #schoolwebsite #studentrecruitment

It's time to come to grips with the fact the ...

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It's time to come to grips with the fact the world has been digital for YEARS now. That's where your parents are, where the students are, where your competitors are. You don't need a digital strategy for your school—your marketing strategy should first and foremost be digital already! If it isn't then I think it's time we chatted... 🙄 #mondaymotivation #digitalmarketing #digitalmarketingtraining #schoolmarketing #educationmarketing #studentrecruitment

Some brilliant insight into the minds of 8-15 year...

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Some brilliant insight into the minds of 8-15 year olds. This report is definitely worth a read 👍 Download your free copy from GWI here: https://www.gwi.com/reports/understanding-young-consumers #tuesdaytip #vmdigitaltips #schoolmarketing #educationmarketing #marketingresearch #marketinginsights #themoreyouknow

… you've still got me 😊 OK, not QUITE ...

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… you've still got me 😊 OK, not QUITE the same excitement as a holiday, but we could always have virtual cocktails whilst discussing your school's digital marketing strategy... just a thought 🍸🍹 🙄 #mondayvibes #schoolmarketing #digitalmarketing #digitaladvertising #googleanalytics #socialmediamarketing #digitalmarketingtraining

For those of you working next week, a few steps ...

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For those of you working next week, a few steps for a positive start to your week 😊 ⁠ 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗧𝗶𝗺𝗲. Whether you do it a week ahead or a day ahead, knowing in advance how your day will look means you can get on with your tasks as soon as that first cup of coffee kicks in. Set aside a few minutes today to plan your Monday. No excuses! ⁠ 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀. It's a given that something is going to happen during the day to throw you off kilter. Suddenly you're the new school photographer, the Head wants a list of all your marketing activities for the year, you're now giving summer tours ... the list goes on.  But if you've given yourself a little breathing room for unexpected events you'll find yourself a lot less stressed trying to catch up. Phew!⁠ ⁠ 𝗦𝘁𝗮𝗿𝘁 𝗪𝗶𝘁𝗵 𝗔𝗻 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁. Schedule Monday morning to start with a task you know you can easily check off your list. This simple trick will set the tone for your week, putting a smile on your face and making you feel in control. Sorted! ⁠ 𝗔𝗰𝗰𝗲𝗽𝘁 𝗬𝗼𝘂𝗿 𝗟𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀. As much as we'd like to think it, we can't do it all. If you find you're barely keeping your head above water, start a list of the tasks that you know you could do better if you had the time and those that may be better outsourced. Spreading yourself too thin doesn't do anyone justice so start an action plan to get support. Where are your strengths, what takes time to keep on top of, what will give you the biggest ROI. Just taking the steps to getting support will make you feel better. There's nothing worse than spinning your wheels. Have a fabulous Friday everyone and see you Monday! x #fridayfeeling #schoolmarketing #educationmarketing #strategicmarketing #digitalmarketing #digitalmarketingforschools

#TuesdayTip - If you haven't already done so,...

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#TuesdayTip - If you haven't already done so, be sure to set up your new GA4 profile in Google Analytics. Don't worry, it won't replace your existing UA profile just yet, but setting up GA4 now will allow you to start collecting data along side your current data and give you the opportunity to get familiar with the new set-up. Even if you're not looking at your current Google Analytics, do this! I promise, down the road you'll be glad you did 👍 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗚𝗔𝟰 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 > Click on the cog wheel on the bottom left corner > Click GA4 Setup Assistant in the middle column > Choose 'Create a new Google Analytics 4 property' Depending on how your website / analytics have been set up you may be required to add additional code to your website. Create your property, send the code off to your IT/web company and Bob's your Uncle. You can start collecting data and explore the new platform at your own leisure. If you'd like to explore GA4 further, message me about one-on-one training. You know I'm always keen to chat data 😁👍 #digitalmarketingforschools #googleanalytics #schoolmarketing #educationmarketing #srategicmarketing #vmdigitaltips #marketingforschools #digitalmarketingtraining

If you don't already have a school blog you ...

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If you don't already have a school blog you really need to consider one. Not only is it an essential part of your website SEO, but blogs are a great opportunity to share insight into your school with a wider audience as well as position yourself as thought-leaders. Need a little inspiration? I've got a few ideas up my sleeve... With summer just around the corner this blog could be a great link to share in your final parent newsletter of the year as well as a post you care share in your social feed for prospective parents to find. Badda bing .. everyone's happy! 😁 #thursdaythoughts #schoolmarketing #schoolblog #contentstrategy #socialmediamarketing #educationmarketing #digitalmarketing

#tuesdaytip It's been wonderful to see the ...

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#tuesdaytip It's been wonderful to see the role social media has played in keeping parents, students, and schools connected during lock-down. But it doesn't need to end there. Celebrate your school community and give insight into life at your school with quotes and testimonials from happy parents, teachers and students and watch your Followers and website traffic grow! #socialmediamarketing #socialmediastrategy #socialmediaforschools #socialmedia #schoolmarketing #educationmarketing #contentstrategy #digitalmarketingtraining #digitalmarketingforschools

I know today of all days it's hard to see the...

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I know today of all days it's hard to see the 'positive' side of losing but it is there. Whether it's sports, marketing, your personal life, there is always something you can learn from your 'failures'. Ohhhh but last night was a tough one 😢 Such a brilliant achievement for England regardless. Amazing players. Amazing teamwork 👏🏻👏🏻 #mondaymotivation #england #euro2020 #staypositive

The internet doesn't take a holiday so why ...

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The internet doesn't take a holiday so why should your marketing? Parents are still online so your school needs to be there as well. Whether it's social content that you've scheduled for your time away or a digital advertising campaign on Google or Instagram, you need to ensure your school is out there making your presence known. So what's your summer strategy...? #thursdaythoughts #digitalmarketing #marketingstrategy #digitaladvertising #socialmediamarketing #schoolmarketing #educationmarketing

Develop a content strategy to ensure you are ...

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Develop a content strategy to ensure you are reaching parents at every stage of your admissions funnel. A content calendar spreadsheet is often sufficient, but if you want to have a little more fun with a visual platform that allows you to assign tasks to others, we love Trello. Why not have a little fun while you work!? 😍 Check out more on my 2021 Digital Marketing Checklist blog (link in bio) #tuesdaytip #vmdigitaltips #contentmarketing #studentrecruitment #schoolmarketing #educationmarketing #strategicmarketing #schoolmarketingtips

Never under-estimate the value you contribute just...

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Never under-estimate the value you contribute just being YOU. You offer a unique perspective to your school marketing that no one else can, so don't forget that! Listen to your instincts (and your data of course) and focus more on what's right for your school rather than what your competitors are doing. How do you know it's working for them anyway?? Use that super power called YOU this week! #mondaymotivation #mondayvibes #schoolmarketing #educationmarketing #digitalmarketing

Happy Monday everyone! Big project? Campaign ...

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Happy Monday everyone! Big project? Campaign launch? Take some time today to get organised and plan for success. You've got this! #mondaymotivation #mondayvibes #schoolmarketing #educationmarketing #digitalmarketing #planforsuccess

#SchoolMarketingTip: Build a crystal clear picture...

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#SchoolMarketingTip: Build a crystal clear picture of your target audience before anything else. Create a profile for each one, detailing as much as you can. How old are they? Where are they from? How old are their children? What websites do they visit? Google Analytics can be an invaluable profiling tool, not only in identifying those that are converting on your school website but also in giving insight into their interests as well. Go to Audience >> Interests in Google Analytics. #schoolmarketing #tuesdaytip #vmdigitaltips #digitalmarketing #digitalmarketingstrategy #strategicmarketing #googleanalytics

If you don't think it's necessary to ...

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If you don't think it's necessary to advertise your school over the summer months I've got 3 reasons you may want to reconsider that and put Google's display advertising on your to do list! 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 - Google Display advertising is one of the most cost-effective ways to get your school noticed by prospective parents. Display ads have the advantage of not waiting until parents are ready to look and ultimately putting you top of mind when they ARE ready to make that search/decision. 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Remarketing is a great way to move prospective parents down the admissions funnel. By targeting those that have already engaged with your website your chances of conversion are much higher. Don't let those leads go cold over the summer months, keep your prospective parents nurtured and engaged. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗮𝗻𝗸 - Google loves a loyal customer. Keep an inexpensive Display campaign running over the summer months and build your Google authority. Better ranking means better ad placements, lower costs and higher conversions when it comes to your Autumn Open Day campaign. It's a win, win for everyone! #wednesdaywisdom #googleadvertising #digitaladvertising #schoolmarketing #admissions #studentrecruitment #vmdigitaltips #tuesdaytip (only a day late ;)