Digital Marketing for Schools
Personalisation is a hot topic when trying to provide a memorable digital experience for web visitors. Many online businesses have been quick to embrace the trend, yet the same can not always be said of schools. Those schools that find ways to deliver a more personalised experience will have a distinct competitive edge. When using…
Provide Answers Most school marketers will have heard about SEO (search engine optimisation) by now and you may have even attempted to optimise your own school website at some point. But what many marketers fail to do is to recognise the value of relevant content. Not just the marketing content you want to get out…
No time? No resources? No worries! Digital marketing for schools in 5 simple steps. 1. Go Back to Your Marketing Plan What is it that your school is trying to achieve? What is your end goal? Are you looking to increase Admissions? Maintain your numbers? Expand into a new location? Launch a new revenue stream…
Guest post by Daniel Clarke, Founder of Ubiq – a new way for schools to market and communicate. Changing the leopard’s spots. The phrase ‘a leopard can’t change its spots’ dates back to the Bible and suggests that people can’t (or won’t) change. Market research however demonstrates the opposite, to the extent that there is an entire…
Data for Relationship Building Relationships have always been key to building and maintaining a customer base. Given the physical separation imposed on so many of us since the beginning of the pandemic, a sense of connection with prospective and current parents is more important than ever for schools. So how can cold, clinical data help…
Looking to increase – or maintain – your school admissions numbers for 2022? Focus on digital marketing strategies proven to keep those enquiries coming in! Google Analytics Persona Profiling Digital Advertising Website Optimisation (SEO) Content Marketing Social Media Marketing Video Marketing Podcasting 1. Google-Analytics Google Analytics has been my number one digital marketing strategy for…
Make 2021 the year you get on top of your school’s digital marketing with my list of Top 10 areas to tackle (in no particular order). After reading, download the editable PDF and create your own Digital Marketing Checklist for 2021! 1. Persona Profiles Every good digital marketing strategy begins with a good understanding of…
I think we can all agree that digital advertising is essential for almost every business to survive in this day and age – and that of course includes schools. However, some schools on a limited marketing budget may be forced to make a difficult decision on where to allocate their digital advertising budget – Google…
Should You Be Asking for School Testimonials Right Now? Absolutely! Testimonials are an important aspect of marketing, providing a level of credibility and social trust that a school just can’t buy no matter how big their advertising budget is. Just because we’re in the middle of a pandemic doesn’t mean that you can’t be still…
Having worked out of a home office for almost three years now I know the value of tools that keep you connected. While there are thousands of digital tools out there, the truth is many are far too expensive and/or complicated for a lot of schools to use. In this month’s blog, I’m sharing my…
Many of you may have had upcoming Open Days planned for your school, but with the unforeseen impact of COVID-19, a public event is no longer an option. However, that doesn’t mean you can’t invite parents to explore your school online. With a Virtual Open Day, you can do just that. Not sure how to…
With all the discussion around school closures in the UK and around the world, keeping parents and stakeholders up-to-date on the impact of the Coronavirus (COVID-19) on your school is critical. Below are three online platforms to quickly and effectively reach your audience. School Website Your school website will always be a parent’s first point…
It’s becoming more apparent each year that digital marketing skills are a necessity for any marketer to compete online—and school marketers are no exception. With so much to learn and so many digital marketing training options out there where do you start? Below are the top 10 skills I’ve learned over the years that I…
When was the last time you reviewed the settings in your school’s social media channels? A properly optimised social platform can be the difference between your school being found by new parents or not. Use the list below to ensure your social channels are effectively optimised to boost your school’s online profile! 1. LinkedIn Many…
Although there never seems to be a shortage of activity happening at a school, there are certainly days when you just don’t have the time to stop for a photo and social media post. That’s when a free tool like Hootsuite or Later comes in handy. Spend a rainy Sunday and schedule a month’s worth…
A new school year is underway and with it comes new challenges—increased competition, tighter parent purse strings and an unknown future with Brexit. With so many challenges and uncertainties, how can you ensure your school’s marketing success in 2020? Start by building a strong foundation. 1. Create Your Persona Profiles I’m sure you’ve already heard…
Guest post by Katie Cardona, Consultant at Reed Brand Communication Millennial Parent Research In the course of the last twelve months the team at Reed Brand Communication have been struck by two things: The cry from our clients “our nursery and reception numbers are down” and The well-publicised fact that one on three millennials will never…
Having a digital marketing strategy in place as part of your school’s overall marketing plan is crucial. A good digital strategy should be well informed, targeted and focused, but also realistic. But where do you begin and what do you include? Determine Your School Marketing Objectives A good understanding of your school’s objectives is the…
Schools already on Instagram know it’s one of the most exciting social media platforms out there. Fresh and creative, the Instagram team are always looking for new ways to help you engage with your audience and keep those engagement levels high. And their latest Story sticker – the Quiz – is the perfect tool for…
Guest blog by Kate Jillings of Toucan Tech I’ve written a few hundred online news articles on topics as varied as Pope Benedict’s Twitter Account to the Daily Mai’s bashing of school fundraisers. I’m a far cry from being a poetic writer or a trained journalist, but I have learnt a few tricks if I…
An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…
