Digital Marketing for Schools
As school’s become more comfortable in the world of digital they are now exploring inbound marketing opportunities that two years ago many would have never considered. Terms like SEO and PPC are no longer completely foreign, and frequently I find myself being asked which you should focus on for your school marketing – SEO or…
As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. That’s why it’s so important to be strategic with our marketing efforts. However, when we think strategies we’re often thinking bigger picture. Yet, if you break it down there are a lot of activities…
I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…
It’s official. It’s been one year since I launched The Virtual Marketer, focusing on digital marketing for schools, and what an exciting year it’s been! From Analytics to SEO, I’ve been fortunate enough to work with some amazing schools, helping them to achieve incredible success. So how can working with me super-charge your own school…
It’s fantastic to see more and more school marketers taking advantage of all of the Google platforms such as Analytics, Search Console, Google My Business and Ads to improve their marketing efforts. However, I have noticed a pattern of schools being locked out of their accounts due to using either personalised or random emails. And I…
6 New Strategies for Achieving Your Marketing and Admissions Goals in 2019 With the change in weather this week, it’s a definite reminder that September has arrived. And with a new school year comes new targets to hit. But will you also have new marketing strategies? What will you do differently this year in order to…
Learning the keywords your school website is being found on is not only critical from an SEO (search engine optimisation) perspective but also in terms of understanding your brand reach. Your organic keywords can tell you where you need to make website improvements and who you’re reaching – i.e. new versus existing parents. By adding…
🌸 There’s nothing more invigorating than seeing the cherry blossoms and the daffodils coming to life in the spring sun. And then you notice your dirty windows…! If you suddenly have spring-cleaning fever, why not take this opportunity to clean up your school’s digital marketing strategy as well. Before you get started, if you haven’t already done…
Is your school on Facebook and looking to grow your parent following and engagement? Then understanding the content that resonates with your target audience (parents and/or pupils) is key. A quick way to get insight into what’s working is to use a (not so well known) tool to watch other schools that are Facebook superstars…
With almost 3 billion people across the world on social media (64 M in the UK alone), it’s the obvious place for schools to connect with new audiences. Engaging by nature, social platforms offer the perfect vehicle to authentically convey your school story and in doing so, attract and engage new parents. Below you’ll find social media…
Are Your School Marketing Activities Data-Driven, Or Are They Still Guesswork? I was helping a school the other day with their digital strategy and it came to mind how few marketers are actually using data to guide their marketing efforts. And understandably so. It wasn’t that many years ago that schools weren’t even thought of…
It’s been a bit now since Instagram launched their Business Profile option, but it came to my mind the other day when Hootsuite announced that you could now schedule posts from their platform, that schools that were early adopters of Instagram may not have converted their profiles. What are the benefits of switching your school’s…
Guest Post by: Taralyn Cox, Brand Specialist, Affixxius Films [STEP ONE OF THREE] Know where video fits and why you’re doing it! Let’s first start by differentiating between a marketing or promotional video and a communications video, to be clear. In order to do that, we need to analyse where the video is used in…
Are your school website photos optimised for search engines? If you’re unsure what that even means then chances are your school photos aren’t! What can optimising your school photos do? Well optimised images actually play two very important roles by: Increasing website traffic through image-based search engines such as Google and Reducing your website load…
Key to successful communication with parents and pupils is relevant, engaging and fresh content. But as we all know, content is not always that easy to come by. Time, inspiration and resources are often low on reserve. Read my 4 top tips to save time and generate engaging new content for your school’s next blog…
By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy, it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…
Having a Digital Marketing Strategy in place as part of your overall marketing plan is crucial. A good digital strategy should be well informed, targeted and focused, but also realistic. But where do you begin and what do you include? Determining Your School Objectives A good understanding of your School’s objectives is the first step…
If there is just one thing that you should remember about social media marketing for schools, it’s that just ‘doing it’ is no longer acceptable. With the rise in social media’s influence, having a plan is now essential for every school. With this in mind, I’ve created 5 simple steps for creating the basis of…
If you’re like me you’ll probably find posting to Instagram much easier from your desktop. Especially if you’re editing your photos to brand them before uploading. Well, there’s a simple way to get around having to transfer an edited photo back to your phone just to use Instagram’s mobile app. And the best part is there is…
