Digital Marketing for Schools
Are Your School Marketing Activities Data-Driven, Or Are They Still Guesswork? I was helping a school the other day with their digital strategy and it came to mind how few marketers are actually using data to guide their marketing efforts. And understandably so. It wasn’t that many years ago that schools weren’t even thought of…
It’s been a bit now since Instagram launched their Business Profile option, but it came to my mind the other day when Hootsuite announced that you could now schedule posts from their platform, that schools that were early adopters of Instagram may not have converted their profiles. What are the benefits of switching your school’s…
Guest Post by: Taralyn Cox, Brand Specialist, Affixxius Films [STEP ONE OF THREE] Know where video fits and why you’re doing it! Let’s first start by differentiating between a marketing or promotional video and a communications video, to be clear. In order to do that, we need to analyse where the video is used in…
Are your school website photos optimised for search engines? If you’re unsure what that even means then chances are your school photos aren’t! What can optimising your school photos do? Well optimised images actually play two very important roles by: Increasing website traffic through image-based search engines such as Google and Reducing your website load…
Key to successful communication with parents and pupils is relevant, engaging and fresh content. But as we all know, content is not always that easy to come by. Time, inspiration and resources are often low on reserve. Read my 4 top tips to save time and generate engaging new content for your school’s next blog…
By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy, it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…
If there is just one thing that you should remember about social media marketing for schools, it’s that just ‘doing it’ is no longer acceptable. With the rise in social media’s influence, having a plan is now essential for every school. With this in mind, I’ve created 5 simple steps for creating the basis of…
If you’re like me you’ll probably find posting to Instagram much easier from your desktop. Especially if you’re editing your photos to brand them before uploading. Well, there’s a simple way to get around having to transfer an edited photo back to your phone just to use Instagram’s mobile app. And the best part is there is…
