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/ School Marketing Blog

School Marketing Blog

Oct 26 2018

Content Marketing Workshop for Schools

I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today! “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI According to content…

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Oct 02 2018

It’s official. It’s been one year since I launched The Virtual Marketer, focusing on digital marketing for schools, and what an exciting year it’s been! From Analytics to SEO, I’ve been fortunate enough to work with some amazing schools, helping them to achieve incredible success. So how can working with me super-charge your own school…

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Sep 30 2018

It’s fantastic to see more and more school marketers taking advantage of all of the Google platforms such as Analytics, Search Console, Google My Business and Ads to improve their marketing efforts. However, I have noticed a pattern of schools being locked out of their accounts due to using either personalised or random emails. And I…

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Aug 29 2018

School Marketing Strategy 2019

6 New Strategies for Achieving Your Marketing and Admissions Goals in 2019 With the change in weather this week, it’s a definite reminder that September has arrived. And with a new school year comes new targets to hit. But will your school marketing strategy reflect those changes? What will you do differently this year in…

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May 08 2018

Learning the keywords your school website is being found on is not only critical from an SEO (search engine optimisation) perspective but also in terms of understanding your brand reach. Your organic keywords can tell you where you need to make website improvements and who you’re reaching – i.e. new versus existing parents. By adding…

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Apr 15 2018

Spring Clean Your Schools Marketing Strategy

🌸 Spring clean your school marketing strategy. There’s nothing more invigorating than seeing the cherry blossoms and the daffodils coming to life in the spring sun. And then you notice your dirty windows…! If you suddenly have spring-cleaning fever, why not take this opportunity to clean up your school’s marketing strategy as well. Before you…

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Apr 07 2018

Is your school on Facebook and looking to grow your parent following and engagement? Then understanding the content that resonates with your target audience (parents and/or pupils) is key. A quick way to get insight into what’s working is to use a (not so well known) tool to watch other schools that are Facebook superstars…

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Mar 26 2018

With almost 3 billion people across the world on social media (64 M in the UK alone), it’s the obvious place for schools to connect with new audiences. Engaging by nature, social platforms offer the perfect vehicle to authentically convey your school story and in doing so, attract and engage new parents. Below you’ll find social media…

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Mar 04 2018

Data and Your School's Marketing Strategy

Are Your School Marketing Activities Data-Driven, Or Are They Still Guesswork? I was helping a school the other day with their digital strategy and it came to mind how few marketers are actually using data to guide their marketing efforts. And understandably so. It wasn’t that many years ago that schools weren’t even thought of…

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Feb 05 2018

How to update your instagram account to business profile

It’s been a bit now since Instagram launched their Business Profile option, but it came to my mind the other day when Hootsuite announced that you could now schedule posts from their platform, that schools that were early adopters of Instagram may not have converted their profiles. What are the benefits of switching your school’s…

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Jan 22 2018

Video-Marketing-for-Independent-Schools

Guest Post by: Taralyn Cox, Brand Specialist, Affixxius Films [STEP ONE OF THREE]https://affixxius.com Know where video fits and why you’re doing it! Let’s first start by differentiating between a marketing or promotional video and a communications video, to be clear. In order to do that, we need to analyse where the video is used in…

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Jan 04 2018

Are your school website photos optimised for search engines? If you’re unsure what that even means then chances are your school photos aren’t! What can optimising your school photos do? Well optimised images actually play two very important roles by: Increasing website traffic through image-based search engines such as Google and Reducing your website load…

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Jan 03 2018

Key to successful communication with parents and pupils is relevant, engaging and fresh content. But as we all know, content is not always that easy to come by. Time, inspiration and resources are often low on reserve. Read my 4 top tips to save time and generate engaging new content for your school’s next blog…

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Dec 29 2017

10 Reasons Video Marketing is a Must for Schools in 2018

By now most of you have heard about video marketing. But some of you may still be thinking although it would be nice to include video in your school’s marketing strategy,  it’s not something that’s on your immediate radar. Well, I’ve got 10 reasons why you may want to reconsider in 2018! 5 Billion Viewers…

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Dec 10 2017

Social-Media-Marketing-for-Schools-5-Easy-Steps

If there is just one thing that you should remember about social media marketing for schools, it’s that just ‘doing it’ is no longer acceptable. With the rise in social media’s influence, having a plan is now essential for every school. With this in mind, I’ve created 5 simple steps for creating the basis of…

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Nov 21 2017

If you’re like me you’ll probably find posting to Instagram much easier from your desktop. Especially if you’re editing your photos to brand them before uploading. Well, there’s a simple way to get around having to transfer an edited photo back to your phone just to use Instagram’s mobile app. And the best part is there is…

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Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

Recent Posts

2021 Digital Marketing Checklist for Schools

Facebook vs Google Ads: Which Should Your School Use?

How Can I Help?

A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


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ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

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  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

We all think we're so tough but sometimes situatio We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
Are you looking to improve your next Virtual Open Are you looking to improve your next Virtual Open Day, Tour or Q&A? Join me next Wednesday for 30-minutes where I'll walk you through tips on promoting and delivering a polished and engaging virtual event for your prospective parents. You only have one chance to make a first impression—make it the best one possible!

17 February
12:15 - 12:45 GMT

𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗢𝗽𝗲𝗻 𝗗𝗮𝘆𝘀 𝗳𝗼𝗿 𝗦𝗰𝗵𝗼𝗼𝗹𝘀 – 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗣𝗮𝗿𝗲𝗻𝘁𝘀

👉 Register at: https://thevirtualmarketer.co.uk/webinars/ 
or via the link in my bio.

See you there! 

#virtualevents
#virtualopendays
#opendays
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitalmarketingtraining
#digitalmarketingservices
#digitalmarketingagency
Stories are proving to be such an effective market Stories are proving to be such an effective marketing tool, even LinkedIn has gotten in on the action! Below are 5 reasons why you should make Stories a part of your school's social media strategy:

1)  Increase your school visibility – Stories appear at the top of your feed allowing new and existing parents to find you.

2) Improve engagement with parents – stats show that Stories are where people engage the most - and not just from existing Followers.

3) Repurpose your  school blogs – Stories are a great place to repurpose content. Turn a blog into a talking-head video and cover the highlights.

4) Stories for advertising – utilise Story ads for their reach and targeting capabilities, not to mention those valuable links.

5) Stay top of mind – according to IG, one in five Stories gets a message from a viewer. That could be you!

Those are just a few of the reasons that come to mind for me. If you use Stories for your school marketing, how do you feel it benefits you the most? 🤔

#instagramstories
#stories
#socialmediamarketing
#schoolmarketing
#educationmarketing
#studentrecruitment
#digitalmarketing
#strategicmarketing
#tuesdaytip
#vmdigitaltips
It seemed appropriate with Storm Darcy bringing he It seemed appropriate with Storm Darcy bringing heavy snow and winds that I share a snow inspired quote ❄ It's so true, advice is always so much more appreciated when delivered gently. Much like the snow 'storm' that's happening in Weybridge at the moment ❄😂 Hope you're staying warm and safe wherever you are! ❄❄

#mondaymood
#mondaymotivation
#snowday
By now each of you will have experienced some form By now each of you will have experienced some form or another of a Virtual Open Day. So how can you improve upon it? From the platforms you use, the channels you promote on, the event itself, and following-up with parents, I’ll provide tips on how you can create the best virtual event experience for your parents and for yourselves!

Join my next 30-minute #lunchandlearn webinar on the 17th February at 12:15 GMT.

𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗢𝗽𝗲𝗻 𝗗𝗮𝘆𝘀 𝗳𝗼𝗿 𝗦𝗰𝗵𝗼𝗼𝗹𝘀 – 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗣𝗮𝗿𝗲𝗻𝘁𝘀

👉 Register at: https://thevirtualmarketer.co.uk/webinars/ or via the link in my bio.

See you there! 👍
Have you ever been asked for a 1.91:1, 16:9 or 4:5 Have you ever been asked for a 1.91:1, 16:9 or 4:5 size image and wondered what the *bleep* that actually means? You're not alone! If you're doing any social media advertising you know that multiple sizes of your photos are necessary for the various ad placements. These free templates from Facebook take out all the guesswork in creating your ads, providing the exact aspect ratio of your photos for each ad placement! Simply download the PDFs, open them in Photoshop and drop your images in for the perfect photo sizes. Easy peasy.

https://www.facebook.com/business/help/103816146375741

(If you go to https://www.instagram.com/thevirtualmarketer/ online it's easier to copy and paste the above link into a browser.)

If you're using Canva for your artwork check out the aspect ratio calculator I use and create your own custom size template to reuse whenever you need it: https://calculateaspectratio.com 

#tuesdaytip
#vmdigitaltips
#socialmediaadvertising
#digitaladvertising
#socialmedia
#educationmarketing
#schoolmarketing
#worksmarter
Life is a continuous journey, with both successes Life is a continuous journey, with both successes and failures only temporary states. It really does take courage to push forward when, at times like these, it feels as though you're taking two steps forward and one step back. Sometimes you need to dig deep just to find the strength to keep moving. But keep moving. One day you'll look back and embrace all the failures that have been the making of your success. I guarantee it 🙏 

#mondaymood
#keepstrong
#youcandothis
#dontgiveup
#digitalmarketing
#schoolmarketing
#independentschools
#privateschools
It may not always feel like it, but you really are It may not always feel like it, but you really are in control of your time. Even as a school marketer you CAN decide how you manage your time and what you focus on. Don't let your workload and stress make you forget that. Push for what's important to you in your work life and in your personal life write down your goals and make them happen! 2021 is a whole new year .. how do you want to spend your time?? 🕙

🌞⛄

#mondaymotivation
#mondaymood
#mondayvides
#positiveaffirmations
#snowday⛄
#schoolmarketing
#educationmarketing
#digitalmarketing
Is it just me this morning ...? 🥱🤪☕☕☕ Is it just me this morning ...? 🥱🤪☕☕☕ Happy Friday everyone! Here's to a glorious sunny weekend ahead 😊🌞

#tgif 
#fridayfeeling
#workhardplayharder
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