It’s official. It’s been one year since I launched The Virtual Marketer, focusing on digital marketing for schools, and what an exciting year it’s been! From Analytics to SEO, I’ve been fortunate enough to work with some amazing schools, helping them to achieve incredible success. So how can working with me super-charge your own school marketing? I’m not one to talk about myself but maybe you can indulge me just this once …
I’m Passionate About Digital
Staying on top of all the latest changes in digital marketing can be, let’s face it, pretty time consuming and exhausting, but fortunately for you I love a good challenge! Whether it’s understanding how Facebook changes will affect your school page or the implications of Google’s latest algorithm update on your school website rankings, I’ve got a thirst for staying on top of all things digital allowing you to focus on the areas that you do best.
I’m Cost Effective
Most school marketing departments don’t have the luxury of a big team. There are times when you require assistance but simply can’t justify an additional salary. Free from the expenses of a full-time employee, as your virtual marketer I’m a low-risk and cost-effective investment. Whether your need is for a one-off project or on-going support, you only pay for what you need. No commitment required!
I Can Get the Job Done Quickly
As with any organisation, a school can have projects that need to be done now. However, most often than not you have to work within the traditional school hours (not to mention the heavy workload) meaning it can take longer than you’d like to get your job completed. And for a project like optimising your website, time is not always on your side! As your virtual marketer, my hours are much more flexible. I’ll work to your schedule and timeline to ensure your school marketing projects are completed as quickly as possible. No more postponing those critical marketing plans!
I Can Offer a Unique Insight
Sometimes we can get so caught up in our day-to-day activities we fail to see the forest through the trees. We compare ourselves to our competitors but can fail at times to see things from our audiences’ perspective. As an ‘outsider’ with school marketing insights, I have the unique advantage of understanding your intentions but being far enough removed to objectively see things from your audience perspective allowing me to offer completely unbiased feedback and guidance.
I’ll Help You Work Smarter
I’m a firm believer in setting and measuring goals to guide your school marketing efforts. No more guessing if the activities you’re doing are actually contributing to your school’s overall objectives. I’ll help you to put systems into place to effectively track your marketing activities. We’ll create a data-driven strategy that will result in your school reaching your goals and saving time and money along the way.
I Believe in Sharing
As they say, knowledge is power. But I’m not afraid to share my insights. In fact, I encourage every school marketer to learn something new this school year. However with busy schedules that can sometimes be easier said than done. That’s why I offer flexible and bespoke digital marketing training (either online or in-person) that cuts through the noise and focuses on what matters. Don’t waste your time learning concepts that have no practical application in your everyday life. Focus on the areas that matter to your school. No matter what your level of expertise I’ll ensure you walk away with tangible skills to improve your school’s bottom line and add marketable skills to your own CV.
If you’d like to super-charge your school marketing, let’s chat!Contact Me