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Super-Charge Your School Marketing

Oct 02 2018

It’s official. It’s been one year since I launched The Virtual Marketer, focusing on digital marketing for schools, and what an exciting year it’s been! From Analytics to SEO, I’ve been fortunate enough to work with some amazing schools, helping them to achieve incredible success. So how can working with me super-charge your own school marketing? I’m not one to talk about myself but maybe you can indulge me just this once …

I’m Passionate About Digital

Staying on top of all the latest changes in digital marketing can be, let’s face it, pretty time consuming and exhausting, but fortunately for you I love a good challenge! Whether it’s understanding how Facebook changes will affect your school page or the implications of Google’s latest algorithm update on your school website rankings, I’ve got a thirst for staying on top of all things digital allowing you to focus on the areas that you do best.

I’m Cost Effective

Most school marketing departments don’t have the luxury of a big team. There are times when you require assistance but simply can’t justify an additional salary. Free from the expenses of a full-time employee, as your virtual marketer I’m a low-risk and cost-effective investment. Whether your need is for a one-off project or on-going support, you only pay for what you need. No commitment required!

I Can Get the Job Done Quickly

As with any organisation, a school can have projects that need to be done now. However, most often than not you have to work within the traditional school hours (not to mention the heavy workload) meaning it can take longer than you’d like to get your job completed. And for a project like optimising your website, time is not always on your side! As your virtual marketer, my hours are much more flexible. I’ll work to your schedule and timeline to ensure your school marketing projects are completed as quickly as possible. No more postponing those critical marketing plans!

I Can Offer a Unique Insight

Sometimes we can get so caught up in our day-to-day activities we fail to see the forest through the trees. We compare ourselves to our competitors but can fail at times to see things from our audiences’ perspective. As an ‘outsider’ with school marketing insights, I have the unique advantage of understanding your intentions but being far enough removed to objectively see things from your audience perspective allowing me to offer completely unbiased feedback and guidance.

I’ll Help You Work Smarter

I’m a firm believer in setting and measuring goals to guide your school marketing efforts. No more guessing if the activities you’re doing are actually contributing to your school’s overall objectives. I’ll help you to put systems into place to effectively track your marketing activities. We’ll create a data-driven strategy that will result in your school reaching your goals and saving time and money along the way.

I Believe in Sharing

As they say, knowledge is power. But I’m not afraid to share my insights. In fact, I encourage every school marketer to learn something new this school year. However with busy schedules that can sometimes be easier said than done. That’s why I offer flexible and bespoke digital marketing training (either online or in-person) that cuts through the noise and focuses on what matters. Don’t waste your time learning concepts that have no practical application in your everyday life. Focus on the areas that matter to your school. No matter what your level of expertise I’ll ensure you walk away with tangible skills to improve your school’s bottom line and add marketable skills to your own CV.

If you’d like to super-charge your school marketing, let’s chat!

Contact Me

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Categorized: Strategy

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Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

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2021 Digital Marketing Checklist for Schools

Facebook vs Google Ads: Which Should Your School Use?

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A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


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ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

CONTACT ME

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  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

Does your school have good news or an update you'd Does your school have good news or an update you'd like to share? Spread the word faster and further by getting your staff on board!
 
Learn more here: https://www.linkedin.com/help/linkedin/answer/106886/use-employee-notifications-on-linkedin-pages?
 
 
#tuesdaytip 
#vmdigitaltips 
#schoolmarketing #educationmarketing #digitalmarketing #socialmediamarketing
Digital marketing is so much more than just having Digital marketing is so much more than just having a school website—and it's always evolving! You may be one of those schools that's lucky enough to have a waiting list, but does Apple ignore digital marketing because their products sell out immediately? They sell out BECAUSE they utilise all the digital platforms!
 
☆ Digital Advertising
☆ Media Marketing
☆ Search Engine Optimisation
☆ Email Marketing
☆ Content Marketing
☆ Video Content
☆ Mobile Marketing
 
Of course, that's not a list of every digital channel out there, but how does your school's list look in comparison? Are you still relying solely on word-of-mouth (NOT to discredit that) and print advertising? If we've learned anything from our current situation, we've learned where our audience is...
 
 
 
#mondaymotivation #schoolmarketing #schooladmissions #digitalmarketing #digitalmarketingtraining #digitalmarketingagency
Would you like to test the #digitaladvertising wat Would you like to test the #digitaladvertising waters but your budget is a little sparse? Then I'd suggest you give Google Display ads a go! Display ads are a great option for your school to expand your brand reach and remarket to those who've previously visited your website. And typically they're much lower than Facebook CPC (cost-per-click). With so much competition online at the moment, even running a small on-going Display campaign is better than nothing. Don't think you can't compete..!

⭐⭐⭐⭐

#digitaladvertising
#googleads
#studentrecruitment
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitaladvertisingagency
#tuesdaytip
#vmdigitaltips
Happy International Women's Day to all the amazing Happy International Women's Day to all the amazing, talented, independent and strong women out there! Here's to celebrating how far we've come and to lifting each other to new heights 🥂 We've got this! 💪 👭

(Animated graphic by @libbyvanderploeg. Check out more of her brilliant art @ https://www.libbyvanderploeg.com/ )

#internationalwomensday #womensupportingwomen #womeninbusiness #schoolmarketing #educationsector #womenintech #womenindigital
[NEW WEBINAR ALERT] Data-Driven Marketing for Scho [NEW WEBINAR ALERT] Data-Driven Marketing for Schools: Maximising Your Google Analytics Insights. Data is essential for successful marketing regardless of your industry, but this is particularly true for the education sector where resources consistently fall short. Recognising this, many of you have added Google Analytics to your school website but still aren’t clear as to how you can utilise this data to your advantage. Join me for my next #schoolmarketing webinar where I’ll demonstrate how to use Google Analytics to make data-driven, strategic decisions that will help you to reach your marketing targets quicker whilst maximising your ROI.

14 April (it will be here before you know it!)
12:15 - 12:45 GMT

👉Register via the link in my bio or at https://thevirtualmarketer.co.uk/webinars/

#schoolmarketing #educationmarketing #digitalmarketing #datadrivenmarketing #googleanalytics #strategicmarketing #digitalmarketingtraining #studentrecruitment
Have you been 'thinking' about a podcast for your Have you been 'thinking' about a podcast for your school for some time now? Time to stop thinking and start doing! Check out the brilliant service Simon Jones and his team at The Bonjour Agency offer to help schools quickly launch their very own podcast 🎙 Well done Simon 👍👏

https://www.thebonjouragency.com/

#podcasts #schoolmarketing #digitalmarketing #seotechniques #tuesdaytip #vmdigitaltips #edchat #studentrecruitment
Easier said than done. Or is it? The best way to a Easier said than done. Or is it? The best way to avoid thinking of your competitors is to focus on measuring your own marketing tactics. If what you're doing is working for you then who cares what the other school is doing! If it's not, then start looking at alternative marketing strategies and tactics. But ALWAYS be measuring them. Remember you have no idea what resources your competitors may be wasting on something that doesn't work for them. Focus on your own goals and metrics and keep moving forward! 😊

#mondaymotivation
#mondaymood
#smartermarketing
#strategicmarketing
#digitalmarketing
#schoolmarketing
#educationmarketing
#googleanalytics
#datadrivenmarketing
Did you know that 20% of all web searches are done Did you know that 20% of all web searches are done on images? This number may be more geared towards other industries but it doesn't mean your school website couldn't benefit from optimising your images as well. Below are just a few tips to help you:

👉 Ensure your photos are optimised in terms of their size. Consider using WebP images or use a plugin like WPSmush that will reduce your image size and increase your load speed significantly

👉 Use the appropriate keywords in your photo names. Your file name is read by search engines. Don't keyword stuff, instead describe the image and naturally incorporate your keywords within that

👉 Ensure your images are responsive for mobile. This should be something your web developer has already done for you, but if it's been several years since you've had a new website it might be worth checking this out. When was the last time you viewed your own school website on a mobile?

When it comes to SEO every little helps...

#seo #schoolwebsite #digitalmarketing #wednesdaywisdom #vmdigitaltips #schoolmarketing #educationmarketing
We all think we're so tough but sometimes situatio We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
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