• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Looking for something?

Let’s connect!

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

The Virtual Marketer

Digital Marketing for Schools

  • Home
  • About
  • Services
    • Strategy
    • Website
    • Social
    • PPC
    • Training
    • Reporting
  • School Marketing Blog
    • Read the Latest
    • Select by Topic
    • Subscribe to Updates
  • Free Webinars
    • School Marketing Webinars
    • Webinars On Demand
  • Contact
/ Webinars On Demand

Webinars On Demand

Request access to the following webinars by submitting the form at the bottom of the page.

Have a password already?

Access Library

Time-Saving Hacks for School Marketers

One thing we marketers all have in common is there are never enough hours in the day. And that’s even more so the case with school marketers who are tasked with everything from running through the field in their high heels taking sports day photos to managing the new website project … and everything in between! Having most of my career been in the same position (and often as a one-man band) I’ve found a few shortcuts for managing it all that has really saved my sanity. Join me for 30 minutes and I’ll share my favourite time-saving hacks that may just become yours. I guarantee you’ll get that 30 minutes back in no time!

Creating a Successful School Blog

Content is an essential component of any successful school’s marketing strategy and a blog is a fantastic place to start! If you’ve been thinking you’d like to begin blogging at your school but don’t feel you have the time or aren’t sure where to start, then this is the webinar for you. Join my 30-minute webinar and get all the inspiration, tips and tools to launch your school blog!

SEO 101 For School Marketers

When you’re searching the web do competitor schools show up for certain keywords but you don’t? It’s possible that you can change that with a little Search Engine Optimisation (SEO) 101. In this webinar I’ll cover what influences your school’s rankings in search engines and what you can do to improve your results! But changes don’t happen overnight, so don’t put it off another school year!

Building an Admissions Funnel for Your Social Media Advertising

Sales funnels have been around since the dawn of time — nurturing potential clients through the various stages, eventually leading to a sale. But did you know as school marketer you can create an Admissions sales funnel to be used in your social media advertising? In this webinar, I’ll walk you through the simple steps of creating an Admissions sales funnel to effectively guide prospective parents from first contact all the way through to conversion.

In this 30 minute webinar you’ll learn:

  • how to create an Admission’s funnel for social media (paid or not)
  • the types of content that convert
  • who to target and when
  • testing and improving your funnel

Setting Up & Optimising Your School’s Google My Business Page

Google My Business is a free and easy-to-use tool to manage your online presence across Google, including search and maps. Just a few of the benefits:

  • increase your chances of being found in Google searches
  • showcase photos and videos of your school
  • provide prospectus parents with a 24/7 virtual tour of your premises
  • promote events such as your Open Day
  • gather and showcase reviews!

Digital Marketing Trends for Schools in 2019

The new year is the perfect time to explore new digital marketing trends on the horizon and examine how they can help to reach your school marketing goals. From the way parents and pupils are engaging online, to the latest social media marketing opportunities and the changes that will affect how your school website is found, I’ll cover the trends that are within every school marketers reach. Join me for my first 30-minute webinar of 2019 and step into the future of school marketing!

Social Media Tips, Tricks and Timesavers

As much as we all love the benefits of social media marketing, I’m sure we’d all agree it can take up much more time than any of us have to spare. With that in mind in my latest webinar, I’ll share my favourite online tools and tricks to help automate, monitor and grow your school’s social media accounts without the need to be glued to your phone (or pull your hair out!).

What you’ll learn:

  • which accounts to prioritise for your school
  • free tools for scheduling your posts (including video)
  • hacks for branding your posts in under a minute
  • how to post to Instagram from your desktop
  • tips to increase your engagement, not your workload!

Improving Your School Marketing with Google Analytics

Google Analytics is an extremely powerful tool, identifying who is coming to your website, how they’re engaging and how successful your school marketing efforts are. With so much information to look at, what are the key areas a school should focus on? In this 30-minute webinar, I’ll uncover the metrics every school marketer should measure to improve their school marketing.

The Essential Digital Marketing Strategy for Schools

Get September off to a good start by joining this informative webinar on the essentials for your school marketing strategy. Learn what’s important, what’s now obsolete and how to filter out the nonsense and focus on the areas that will give you the best ROI with the limited resources most school marketers are faced with. A digital strategy needn’t be complex. What it needs to be is one that you can easily implement and measure. Let’s get your school’s digital marketing strategy ready for the new school year!

PPC Advertising for Schools – Is it Time You got on Board?

Pay-Per-Click advertising has been a proven method of reaching new customers in the commercial world for years now, and yet it remains relatively untouched within the education sector. With that being said, we’re now seeing savvy schools take advantage of this highly profitable digital marketing tactic and reaping the rewards. With advanced ways to target your audience, PPC advertising can be an inexpensive way to reach prospective parents. And unlike traditional (and expensive) print advertising, can be directly linked to your marketing goals, meaning you can measure your ROI! So what’s holding your school back from PPC advertising? Discover in 30 minutes just how beneficial adwords can be to your school’s digital marketing strategy. Remember, nothing ventured, nothing gained ….

How To Optimise Your School’s Facebook Page

Does your school have a Facebook page? If you want to optimise your page, both from an engagement standpoint and in terms of SEO (search engine optimisation), then this is the webinar for you! In 30 minutes I’ll cover the key points that are going to ensure your Facebook page is making the most of each of the features available as well as Google ready for search engines! Learn how to:

  • optimise your profile and image settings
  • perfect your copy for search and engagement
  • customise and add new tabs (like reviews  a newsletter subscription!)
  • report an unauthorised page
  • understand your insights

Social Media Advertising 101 for School Marketers

Get a healthy start to your social media advertising! Have you been considering social advertising but don’t know where to start? Or maybe you just need a little reassurance you’re doing it right. Download Social Media Advertising 101 for school marketers where I cover the steps to get your first ad up and running in under an hour! Learn:

  • the different advertising options for Twitter, Facebook and Instagram
  • audience targeting for better advertising ROI
  • setting budgets and KPIs
  • managing and measuring your campaigns

Getting Started on Instagram — How to Successfully Convey Your School’s Story

Have you been considering Instagram at your school but not sure where to start? Discover why Instagram is fast becoming a social media favourite amongst schools around the world. Learn:

  • how to quickly determine if Instagram is right for your school
  • Instagram facts, figures and demographics
  • setting up and branding your school Instagram account
  • content to share and tell your school’s story
  • getting started with Instagram Stories and lastly
  • time-saving hacks to make your day!

Improving Your School Website Using Google Analytics

Google analytics isn’t just about identifying the number of visitors that have come to your school’s website – it can reveal so much more. Coming to grips with your analytics can provide valuable insight into untapped markets, ineffective content, top converting channels and the keywords your site is being found on, to name just a few. But it’s what you do with that data that really matters. In this 30-minute webinar we’ll look at what your website can reveal and how, armed with that insight, you can improve your school website’s functionality and effectiveness!

Are Your Social Media Efforts Paying Off?

Do you know if your school’s social media efforts are actually paying off? If you don’t have the goals and the means to measure, how can you improve? Join me for a 30-minute webinar where I’ll show you just how easy it is to monitor and measure the effectiveness of your school’s social media (and all your marketing) activities. Learn how to:

  • create website goals such as requesting a prospectus, registering for an Open Day or applying for Admission
  • track the effectiveness of your social media – and other marketing – campaigns in converting those goals

Work smarter in 2018!

How to Target Open Day Parents through Social Media Advertising

Did you know that you can easily target the parents who have visited your school’s Open Day through social media advertising? Why not take advantage of their visit to reinforce what’s unique and special about your school in some subtle advertising? Be the school that leaves the last/ing impression with them while they make their final decision. Make the most of your Open Day efforts!

5 SEO Updates to Improve Your School Website Ranking

Has optimising your school website been on your To Do list for a while now? Well, then this is the year to cross that off! Whether your school is looking to fill your Admissions funnel or is already over-subscribed, search engine optimisation (SEO) should be on your marketing radar for 2018. Request access and learn the 5 areas of search engine optimisation that can have an impact on your school’s search rankings in 2018. (Don’t worry, no previous SEO skills are required!)

Content Marketing for Schools in 2018

Driving your social media, search engine optimisation (SEO) and engagement, content has the power to turn a prospective parent into an active one like no other marketing activity. Having a strategy in place will not only ensure you’re creating content that resonates with parents and pupils but will save you precious time as well. Request access to my 30-minute webinar where I’ll give you practical tips designed to deliver the largest ROI for the least amount of time and resources.

Request Access

*required fields

Primary Sidebar

Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

How Can I Help?

A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


Contact Me

Recent Posts

Social Media for Schools: Optimising Your Channels

30 Days of Social Media Content for Schools

30 Days of Social Media Content for Schools

Blog Categories

FOLLOW ME

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Strategy
  • Website
  • Social
  • PPC
  • Training
  • Reporting

Footer

ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 17 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

GET UPDATES

Sign up to receive all the latest articles, tips and special offers just for you!

CONTACT ME

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter

Follow me on social media, fill out my contact form or reach me directly @

  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

Instagram post 2179771150489290311_5887920304 This is so true! When you're stretched to the max (as most school marketers are) it's easy to lose control of your day. The best antidote? Have a plan! Actually, I just came across this brilliant blog by Liz Huber (@refinedliz) on 6 ways to take control of your day and be more productive. Have a read yourself—it's definitely worth the 8 minutes you'll be giving up!

https://medium.com/@refinedliz/6-extremely-effective-ways-to-take-control-of-your-day-and-get-more-done-b14eeb5250b1

Here's to having a productive week!

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#digitalmarketing 
#edchat 
#bringiton
Instagram post 2177667615823101358_5887920304 Want to feel productive on a Friday afternoon? Why not tick this off your list:
.
✔ monitor what's being said about our school online

Set up automatic monitoring using these 3 free tools: .
.
⭐ Google Alerts: monitor your school name and any other keywords or topics you're interested in across the internet. Get as it happens notifications so you're never the last to know. Go to  www.google.co.uk/alerts
.
.
⭐Hootsuite: use this free platform to monitor social mentions, both of your school and again, any topics you're interested in following. Set up and monitor up to 3 accounts for free at hootsuite.com .
.
⭐SocialMention: you can search in real time across all the social networks using this free tool. You can also set up alerts (although it seemed to be down just now). This tool is great in that you've got all your social content in one place. Check it out at socialmention.com

Ok, on to the next thing on your list: .
. ✔ make a nice cuppa and plan my weekend .
.
Happy Friday ☕
.
#fridaytask
#fridayfeeling
#digitalmarketing
#socialmedia
#edchat
#edtech
Instagram post 2176883700849984705_5887920304 When was the last time you reviewed the settings in your school’s social media channels? A properly optimised social platform can be the difference between your school being found by new parents or not. Read my latest blog and follow the steps to ensure your social channels are effectively optimised to boost your school’s online profile!

Visit my website @ 
https://thevirtualmarketer.co.uk/school-marketing-blog 
or go to the live link in my bio 
Enjoy! 💗

#newblogpost
#todaystask
#thursdaythoughts
#socialmedia
#socialmediamarketing
#digitalmarketing
#SEO
#schoolmarketing
#educationmarketing
#digitaltraining
Instagram post 2175456137573357310_5887920304 Did you know that Pinterest has over 290 million monthly active users and the majority are women? If you're already posting Stories on Instagram, why not share them on Pinterest as well and expand your school's profile even further! .
.
You can download a copy of your story straight from Instagram. Simply click the three dots in the lower right of your story above 'more' and select 'save video' to download it. You can also visit your Instagram archives and do the same from there. .
.
To learn all about Pinterest Stories visit their website at 
https://www.pinterest.co.uk/PinterestUK/story-pins/ or search 'story pins' in the platform.
.
.
.

#tuesdaytip
#socialmediamarketing 
#digitalmarketing 
#socialmediatips 
#schoolmarketing 
#educationmarketing 
#edchat
#socialmediatraining 
#studentrecruitment
#vmdigitaltips
Instagram post 2174758475433824788_5887920304 #lestweforget🌹 So much to be grateful for....
.
.
. 
#remembrance
#remembranceday 
#lestweforget 
#royalbritishlegion
#canadianlegion
#fallenheros
Instagram post 2172589346083808907_5887920304 Most of us have some sort of fitness goal, but how many of you have brain training goals? It's so important to work all our muscles, including that valuable grey matter. Even more so as we age! So if you think you're too old to learn something new—you're EXACTLY the age to be learning something new!

Today is a doubleheader training day for me, I'm off to the gym and then to a client's to do some one-on-one digital training in the comfort of her own home. Sometimes the only way a school marketer can find time for CPD is to schedule a day at home! What about making your next Friday a duo workout day? I can't improve your butt (who is that woman?!!) but I can definitely sharpen your digital skills.

Let's chat 😊

#fridayfitness
#fridayfeeling
#digitaltraining
#digitalmarketing
#schoolmarketing
#educationmarketing
#edchat
#edtech
#CPD
#alzheimerprevention
#bodydouble
Instagram post 2171869512390030594_5887920304 I may not be a teacher but I love this site for a fun and creative way to get students involved in learning. TEDEd has an amazing list of video lessons to choose from and teachers and students can get involved in creating their own videos! Check out TEDEd @ https://ed.ted.com/lessons.

#edchat
#edtech
#teachersofinstagram
#teachertips
#education 
#teaching 
#classroom
Instagram post 2170389734063410319_5887920304 Are you looking to save time and improve your #Instagram #socialmediamarketing? Then use Facebook's InBox to manage your Instagram direct messages and comments! Responding to post comments quickly not only shows favourably to potential new followers, it also makes Instagram's algorithm happy and improves your chances of ranking higher on your hashtags. Managing all your messages is even easier now that you can respond to both FB and IG direct messages via your Facebook page InBox. Check it out today!

#tuesdaytip
#digitalmarketing
#schoolmarketing
#educationmarketing
#edchat
#edtech
#socialmediatraining
#vmdigitaltips
Follow on Instagram
  • Home
  • Services
  • School Marketing Blog
  • Webinars
  • Contact

Copyright © 2019 · Website by The Virtual Marketer DMCA.com Protection Status

Copyright © 2019 · Vivien Theme on Genesis Framework · WordPress · Log in

Welcome to my website! Just so you're aware, I use basic cookies to ensure you have the best possible experience when visiting. If you continue on my site, I'll assume that you're happy with that. If not, I'll use a cookie to remember your preference and you won't be tracked. Easy peasy. Have a lovely day! OkNo
Revoke cookies