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Digital Marketing Trends for Schools in 2019
The new year is the perfect time to explore new digital marketing trends on the horizon and examine how they can help to reach your school marketing goals. From the way parents and pupils are engaging online, to the latest social media marketing opportunities and the changes that will affect how your school website is found, I’ll cover the trends that are within every school marketers reach. Join me for my first 30-minute webinar of 2019 and step into the future of school marketing!
Social Media Tips, Tricks and Timesavers
As much as we all love the benefits of social media marketing, I’m sure we’d all agree it can take up much more time than any of us have to spare. With that in mind in my latest webinar I’ll share my favorite online tools and tricks to help automate, monitor and grow your school’s social media accounts without the need to be glued to your phone (or pull your hair out!).
What you’ll learn:
- which accounts to prioritise for your school
- free tools for scheduling your posts (including video)
- hacks for branding your posts in under a minute
- how to post to Instagram from your desktop
- tips to increasing your engagement, not your workload!
Improving Your School Marketing with Google Analytics
Google Analytics is an extremely powerful tool, identifying who is coming to your website, how they’re engaging and how successful your school marketing efforts are. With so much information to look at, what are the key areas a school should focus on? In this 30-minute webinar, I’ll uncover the metrics every school marketer should measure to improve their school marketing.
The Essential Digital Marketing Strategy for Schools
Get September off to a good start by joining this informative webinar on the essentials for your school marketing strategy. Learn what’s important, what’s now obsolete and how to filter out the nonsense and focus on the areas that will give you the best ROI with the limited resources most school marketers are faced with. A digital strategy needn’t be complex. What it needs to be is one that you can easily implement and measure. Let’s get your school’s digital marketing strategy ready for the new school year!
PPC Advertising for Schools – Is it Time You got on Board?
Pay-Per-Click advertising has been a proven method of reaching new customers in the commercial world for years now, and yet it remains relatively untouched within the education sector. With that being said, we’re now seeing savvy schools take advantage of this highly profitable digital marketing tactic and reaping the rewards. With advanced ways to target your audience, PPC advertising can be an inexpensive way to reach prospective parents. And unlike traditional (and expensive) print advertising, can be directly linked to your marketing goals, meaning you can measure your ROI! So what’s holding your school back from PPC advertising? Discover in 30 minutes just how beneficial adwords can be to your school’s digital marketing strategy. Remember, nothing ventured, nothing gained ….
How To Optimise Your School’s Facebook Page
Does your school have a Facebook page? If you want to optimise your page, both from an engagement standpoint and in terms of SEO (search engine optimisation), then this is the webinar for you! In 30 minutes I’ll cover the key points that are going to ensure your Facebook page is making the most of each of the features available as well as Google ready for search engines! Learn how to:
- optimise your profile and image settings
- perfect your copy for search and engagement
- customise and add new tabs (like reviews a newsletter subscription!)
- report an unauthorised page
- understand your insights
Social Media Advertising 101 for School Marketers
Get a healthy start to your social media advertising! Have you been considering social advertising but don’t know where to start? Or maybe you just need a little reassurance you’re doing it right. Download Social Media Advertising 101 for school marketers where I cover the steps to get your first ad up and running in under an hour! Learn:
- the different advertising options for Twitter, Facebook and Instagram
- audience targeting for better advertising ROI
- setting budgets and KPIs
- managing and measuring your campaigns
Getting Started on Instagram — How to Successfully Convey Your School’s Story
Have you been considering Instagram at your school but not sure where to start? Discover why Instagram is fast becoming a social media favourite amongst schools around the world. Learn:
- how to quickly determine if Instagram is right for your school
- Instagram facts, figures and demographics
- setting up and branding your school Instagram account
- content to share and tell your school’s story
- getting started with Instagram Stories and lastly
- time-saving hacks to make your day!
Improving Your School Website Using Google Analytics
Google analytics isn’t just about identifying the number of visitors that have come to your school’s website – it can reveal so much more. Coming to grips with your analytics can provide valuable insight into untapped markets, ineffective content, top converting channels and the keywords your site is being found on, to name just a few. But it’s what you do with that data that really matters. In this 30-minute webinar we’ll look at what your website can reveal and how, armed with that insight, you can improve your school website’s functionality and effectiveness!
Are Your Social Media Efforts Paying Off?
Do you know if your school’s social media efforts are actually paying off? If you don’t have the goals and the means to measure, how can you improve? Join me for a 30-minute webinar where I’ll show you just how easy it is to monitor and measure the effectiveness of your school’s social media (and all your marketing) activities. Learn how to:
- create website goals such as requesting a prospectus, registering for an Open Day or applying for Admission
- track the effectiveness of your social media – and other marketing – campaigns in converting those goals
Work smarter in 2018!
How to Target Open Day Parents through Social Media Advertising
Did you know that you can easily target the parents who have visited your school’s Open Day through social media advertising? Why not take advantage of their visit to reinforce what’s unique and special about your school in some subtle advertising? Be the school that leaves the last/ing impression with them while they make their final decision. Make the most of your Open Day efforts!
5 SEO Updates to Improve Your School Website Ranking
Has optimising your school website been on your To Do list for a while now? Well, then this is the year to cross that off! Whether your school is looking to fill your Admissions funnel or is already over-subscribed, search engine optimisation (SEO) should be on your marketing radar for 2018. Request access and learn the 5 areas of search engine optimisation that can have an impact on your school’s search rankings in 2018. (Don’t worry, no previous SEO skills are required!)
Content Marketing for Schools in 2018
Driving your social media, search engine optimisation (SEO) and engagement, content has the power to turn a prospective parent into an active one like no other marketing activity. Having a strategy in place will not only ensure you’re creating content that resonates with parents and pupils but will save you precious time as well. Request access to my 30-minute webinar where I’ll give you practical tips designed to deliver the largest ROI for the least amount of time and resources.