Free School Marketing Webinars

Digital Content & Tracking Tools to Boost Alumni Engagement

20 June, 15:00 – 15:45 BST (London)  

A strong alumni community not only improves your school’s fundraising efforts but also results in more effective student recruitment. The key to connecting with your school alumni is to understand what engages them. What drives their connection to your school? What encourages them to act on donations? What prompts testimonials? To effectively determine this, you need to first track and analyse the way you market to past students and parents. In this special webinar in partnership with Toucan Tech, I’ll cover the different types of content you should be sharing with your alumni and the tools to effectively track which work for your school.