Workshop: Creating and Executing a Successful Content Strategy

I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today!

“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI

According to content experts, HubSpot, 53% of marketers say content is their top inbound marketing priority. In fact, despite all the content out there, 70% of marketers plan to create MORE content this year than the previous. Why? Because of the power of content marketing!

Join this hands-on workshop where I’ll show you how a well-developed content strategy can – amongst other things –  reinforce your school’s brand presence, increase your website traffic and grow your admission numbers.

What Will You Learn?

• How to use content to achieve your marketing goals – including increasing your admission numbers
• The steps to creating and implementing a sustainable content strategy
• Where to find inspiration for your content and how to execute it in a way that resonates with parents and pupils
• How to work smarter – not harder – when delivering content
• Ways to effectively promote and measure the success of your content

Workshop Outline

The Basics

• What is content marketing and why is it important for schools?
• The role content plays in a parent’s buying cycle
• Benefits of content marketing
• What makes great content?

Developing Your Strategy

• Identifying your target audience and their needs
• Auditing your own content
• Researching your competitor’s content
• Inspiring examples of effective school content
• Brainstorming ideas – tools to try
• Content curation – using other’s content
• Determining your assets
• Creating your content calendar
• Repurposing your content

Optimising Your Content

• Considering your keywords
• Why evergreen content is so powerful for SEO
• Tools for optimising your content for search engines

Implementing and Promoting Your Content

• Identifying and disseminating content
• Channels to effectively increase your content visibility
• Tips for increasing engagement

Measuring Your Effectiveness and ROI

• Understanding your successes and failures
• Measuring which content is contributing to conversions
• Monitoring and adjusting your strategy

Course Handouts

• Content editorial calendar template
• Content marketing action plan
• Content tools directory
• Education content case studies

Register!