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Workshop: Creating and Executing a Successful Content Strategy

Oct 26 2018

I’m thrilled to once again be leading a EMCdigital Masterclass in London on the 9th of November. Have a read of what you can expect to take away from this in-depth workshop and sign up today!

Content Marketing Workshop for Schools

“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” CMI

According to content experts, HubSpot, 53% of marketers say content is their top inbound marketing priority. In fact, despite all the content out there, 70% of marketers plan to create MORE content this year than the previous. Why? Because of the power of content marketing!

Join this hands-on workshop where I’ll show you how a well-developed content strategy can – amongst other things –  reinforce your school’s brand presence, increase your website traffic and grow your admission numbers.

What Will You Learn?

  • How to use content to achieve your marketing goals – including increasing your admission numbers
  • The steps to creating and implementing a sustainable content strategy
  • Where to find inspiration for your content and how to execute it in a way that resonates with parents and pupils
  • How to work smarter – not harder – when delivering content
  • Ways to effectively promote and measure the success of your content

Workshop Outline

The Basics

  • What is content marketing and why is it important for schools?
  • The role content plays in a parent’s buying cycle
  • Benefits of content marketing
  • What makes great content?

Developing Your Strategy

  • Identifying your target audience and their needs
  • Auditing your own content
  • Researching your competitor’s content
  • Inspiring examples of effective school content
  • Brainstorming ideas – tools to try
  • Content curation – using other’s content
  • Determining your assets
  • Creating your content calendar
  • Repurposing your content

Optimising Your Content

  • Considering your keywords
  • Why evergreen content is so powerful for SEO
  • Tools for optimising your content for search engines

Implementing and Promoting Your Content

  • Identifying and disseminating content
  • Channels to effectively increase your content visibility
  • Tips for increasing engagement

Measuring Your Effectiveness and ROI

  • Understanding your successes and failures
  • Measuring which content is contributing to conversions
  • Monitoring and adjusting your strategy

Course Handouts

  • Content editorial calendar template
  • Content marketing action plan
  • Content tools directory
  • Education content case studies
Register!

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Categorized: Content, Event, Strategy

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Alta Justus, The Virtual Marketer

Alta Justus, The Virtual Marketer

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2021 Digital Marketing Checklist for Schools

Facebook vs Google Ads: Which Should Your School Use?

How Can I Help?

A passionate digital marketer with 18 years marketing experience, I’ll work with your school to maximise your online presence. Don’t get left behind — contact me today!


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ABOUT ME

An equally creative and analytical Digital Marketing Consultant with over 18 years education and commercial marketing experience, I'm passionate about helping schools succeed in the digital arena. Read More…

CONTACT ME

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  alta.justus@thevirtualmarketer.co.uk

 (44) 0742 879 2799

Does your school have good news or an update you'd Does your school have good news or an update you'd like to share? Spread the word faster and further by getting your staff on board!
 
Learn more here: https://www.linkedin.com/help/linkedin/answer/106886/use-employee-notifications-on-linkedin-pages?
 
 
#tuesdaytip 
#vmdigitaltips 
#schoolmarketing #educationmarketing #digitalmarketing #socialmediamarketing
Digital marketing is so much more than just having Digital marketing is so much more than just having a school website—and it's always evolving! You may be one of those schools that's lucky enough to have a waiting list, but does Apple ignore digital marketing because their products sell out immediately? They sell out BECAUSE they utilise all the digital platforms!
 
☆ Digital Advertising
☆ Media Marketing
☆ Search Engine Optimisation
☆ Email Marketing
☆ Content Marketing
☆ Video Content
☆ Mobile Marketing
 
Of course, that's not a list of every digital channel out there, but how does your school's list look in comparison? Are you still relying solely on word-of-mouth (NOT to discredit that) and print advertising? If we've learned anything from our current situation, we've learned where our audience is...
 
 
 
#mondaymotivation #schoolmarketing #schooladmissions #digitalmarketing #digitalmarketingtraining #digitalmarketingagency
Would you like to test the #digitaladvertising wat Would you like to test the #digitaladvertising waters but your budget is a little sparse? Then I'd suggest you give Google Display ads a go! Display ads are a great option for your school to expand your brand reach and remarket to those who've previously visited your website. And typically they're much lower than Facebook CPC (cost-per-click). With so much competition online at the moment, even running a small on-going Display campaign is better than nothing. Don't think you can't compete..!

⭐⭐⭐⭐

#digitaladvertising
#googleads
#studentrecruitment
#schoolmarketing
#educationmarketing
#digitalmarketing
#digitaladvertisingagency
#tuesdaytip
#vmdigitaltips
Happy International Women's Day to all the amazing Happy International Women's Day to all the amazing, talented, independent and strong women out there! Here's to celebrating how far we've come and to lifting each other to new heights 🥂 We've got this! 💪 👭

(Animated graphic by @libbyvanderploeg. Check out more of her brilliant art @ https://www.libbyvanderploeg.com/ )

#internationalwomensday #womensupportingwomen #womeninbusiness #schoolmarketing #educationsector #womenintech #womenindigital
[NEW WEBINAR ALERT] Data-Driven Marketing for Scho [NEW WEBINAR ALERT] Data-Driven Marketing for Schools: Maximising Your Google Analytics Insights. Data is essential for successful marketing regardless of your industry, but this is particularly true for the education sector where resources consistently fall short. Recognising this, many of you have added Google Analytics to your school website but still aren’t clear as to how you can utilise this data to your advantage. Join me for my next #schoolmarketing webinar where I’ll demonstrate how to use Google Analytics to make data-driven, strategic decisions that will help you to reach your marketing targets quicker whilst maximising your ROI.

14 April (it will be here before you know it!)
12:15 - 12:45 GMT

👉Register via the link in my bio or at https://thevirtualmarketer.co.uk/webinars/

#schoolmarketing #educationmarketing #digitalmarketing #datadrivenmarketing #googleanalytics #strategicmarketing #digitalmarketingtraining #studentrecruitment
Have you been 'thinking' about a podcast for your Have you been 'thinking' about a podcast for your school for some time now? Time to stop thinking and start doing! Check out the brilliant service Simon Jones and his team at The Bonjour Agency offer to help schools quickly launch their very own podcast 🎙 Well done Simon 👍👏

https://www.thebonjouragency.com/

#podcasts #schoolmarketing #digitalmarketing #seotechniques #tuesdaytip #vmdigitaltips #edchat #studentrecruitment
Easier said than done. Or is it? The best way to a Easier said than done. Or is it? The best way to avoid thinking of your competitors is to focus on measuring your own marketing tactics. If what you're doing is working for you then who cares what the other school is doing! If it's not, then start looking at alternative marketing strategies and tactics. But ALWAYS be measuring them. Remember you have no idea what resources your competitors may be wasting on something that doesn't work for them. Focus on your own goals and metrics and keep moving forward! 😊

#mondaymotivation
#mondaymood
#smartermarketing
#strategicmarketing
#digitalmarketing
#schoolmarketing
#educationmarketing
#googleanalytics
#datadrivenmarketing
Did you know that 20% of all web searches are done Did you know that 20% of all web searches are done on images? This number may be more geared towards other industries but it doesn't mean your school website couldn't benefit from optimising your images as well. Below are just a few tips to help you:

👉 Ensure your photos are optimised in terms of their size. Consider using WebP images or use a plugin like WPSmush that will reduce your image size and increase your load speed significantly

👉 Use the appropriate keywords in your photo names. Your file name is read by search engines. Don't keyword stuff, instead describe the image and naturally incorporate your keywords within that

👉 Ensure your images are responsive for mobile. This should be something your web developer has already done for you, but if it's been several years since you've had a new website it might be worth checking this out. When was the last time you viewed your own school website on a mobile?

When it comes to SEO every little helps...

#seo #schoolwebsite #digitalmarketing #wednesdaywisdom #vmdigitaltips #schoolmarketing #educationmarketing
We all think we're so tough but sometimes situatio We all think we're so tough but sometimes situations can get to even the strongest of us. If you're having a difficult time coping at the moment remember you're not alone. Why not check in with your peers in one of the many school marketing groups? Here's a few Facebook groups worth checking out. Remember a problem shared is a problem halved...

👉 Finalsite's School Marketing Community: https://www.facebook.com/groups/SchoolMarketingCommunity

👉 Ambleglow's School Marketing Matters: https://www.facebook.com/groups/schoolmarketingmatters

👉InspirED School Marketers: https://www.facebook.com/groups/InspirEDSchoolMarketers

Good luck with your week everyone! 😊

#mondaymotivation 
#schoolmarketing 
#educationmarketing 
#mentalhealth 
#supportingschools 
#supportingeachother
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